SEM Specialist Job

Responsibilities

• Work closely with the design, copywriting, and marketing teams to ideate and execute effective marketing campaigns
• Conduct keyword, market, and competitive research
• Continuously optimize digital marketing campaigns through A/B testing and data-driven insights
• Provide regular reports to the internal team and clients on campaigns we are running
• Manage campaign budgets
• Keep up to date with the latest trends in search engine marketing, PPC strategies, and SEO best practices

Requirements

• Success managing PPC campaigns across Google, Yahoo, and Bing
• Experience generating SEM reports for clients
• Familiarity with A/B testing and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• In-depth understanding of bid management tools (e.g., Google Keyword Planner, Kenshoo, WordStream)
• Insight with website analytics tools (e.g. Google Analytics and Google Data Studio)