SEM Specialist (Hybrid) (59229)

What You Will Do

• Responsible for the execution of search engine marketing strategies and campaigns.
• Work with SEM Operations team as well as the broader digital team to develop strategies for testing all SEM elements including ad copy in various markets and verticals.
• Drive all keyword research and strategy (Paid and organic).
• Cook up and coordinate with internal partners/agencies/vendors on campaign initiatives.
• Provide continual keyword, targeting and other account maintenance.
• Implement, track, and adjust budgets and bids for paid search campaigns, both manually where applicable, and via AI tools such as Adobe Advertising and Google AdWords.
• Prepare and facilitate presentations to business line leaders on performance of campaigns.
• Respond to business line leaders' requests within limited timeframes.
• Devoted to getting results that are timely and accurate requiring critical analysis and providing solutions and recommendations on a scheduled and ad hoc basis with close follow-up and limited delegation.
• Communicate key marketing information to in-house and external creative teams as well as e-business departments.
• Manage and traffic all SEM marketing jobs; ensuring timely and cost-conscious project completion.
• Measure the effectiveness of marketing strategies.
• Analyze and report on campaign results, identify trends and create strategic recommendations for optimization of spend and conversion performance.
• Communicate and present these results to team members and internal clients alike.
• Seek and provide information to help business lines determine their place in the market.
• Understand customers and competitive sets.
• Work with marketing team and business line management, as needed, to define creative strategy and success metrics.

Qualifications

• Must be able to commute to Garden City, New York.
• Education: Bachelor's Degree in Marketing or related field required or 6-8 years of additional relevant experience in lieu of degree.
• Experience: 3+ years holistic SEM management (agency or client) required, 1+ years Experience in Adobe Advertising preferred.
• Knowledge, Skills & Abilities: Mastery of Search tools including Google Ads, Google Analytics and Microsoft Advertising (Bing Ads), Familiarity working with SA360/DCM/Floodlight or similar, Proficient in text ad development, and knowledge of various paid search ad types, Experience building, optimizing and reporting on YouTube OLV campaigns, Experience in digital marketing tactics and measurement.
• Licenses and Certifications: Google Ad Words Certification Required, Microsoft Ads Certification Required.