Season Pass & Tickets Promotion Coordinator - Dollywood Theme Park - Full Time Year Round

Summary Of Essential Functions And Responsibilities

Organization & Detail Orientation: Strong planning and organizational skills with acute attention to detail and data accuracy
Problem Solving & Innovation: A self-starter with strong critical thinking skills and the ability to develop innovative, business-driving solutions
Time Management & Agility: High energy and self-direction; proven ability to prioritize tasks, multi-task effectively, and respond to changing priorities with a sense of urgency
Strategic Alignment: Ability to understand broad business objectives and select high-impact tactics that drive measurable results
Communication & Collaboration: Excellent written, verbal, and listening skills with a logical approach to sharing information. Proven ability to work collaboratively and diplomatically across departments
Analytical Skills: Competency in analyzing sales data and translating metrics into actionable insights
Brand & Creative Acumen: Strong creative eye to consistently showcase the brand promise and craft messaging that drives guest action
Resilience & Integrity: Operates with high integrity, professionalism, and productivity in high-pressure environments
Passholder Collateral & Communication: Assist with the creation and distribution of season pass communications across multiple touchpoints, including the passholder Facebook group, passholder emails, passholder hub Dollywood.com, on-park educational/upsell videos, fulfillment collateral, toll plaza fliers, ticket booth handouts, and premium items
Exclusive Events & Perks: Coordinate season passholder events and perks at both the theme park and water park, including sneak previews, exclusive ride times, passholder discounts, and special offers
Sales Team Orientation: Coordinate and facilitate the annual sales team orientation to brief internal divisions on "what’s new" regarding consumer ticketing and season pass structures
Reporting & Insights: Monitor and compile weekly sales and offsite tracking reports, providing summaries and strategic insights to the Regional Marketing Manager
Frontline Incentives & Alignment: Facilitate communication, training, and incentive programs for upsell initiatives with Front Gate Admissions, Resort Ticket Desk and Sales & Service teams
Competitive Analysis: Track competitor season pass programs, deadlines, and pricing structures to deliver comprehensive monthly reports to the Regional Marketing Manager
Advertising Messaging: Coordinate promotional ticket and season pass advertising messaging paid media traffic instructions and with the Regional Marketing Manager and the Destination Marketing Manager

Education And Experience Required

Bachelor’s Degree in Marketing, Business or Advertising Communications, required
Experience in entertainment, gated attraction, professional/collegiate sports, hospitality or tourism industries, highly preferred
Must be at least 18 years of age
Must be able to safely operate company vehicles according to company policy. Must have valid driver’s license, proof of auto liability insurance and acceptable motor vehicle driving record

Knowledge, Skills, And Abilities

• Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Maintain strict confidentiality and judgment regarding privileged information
• Must have professional appearance with good personal hygiene
• Must be productive in a fast-paced environment
• Maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
• Able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Able to communicate effectively with Guests and Hosts using approved communication methods
• Able to collaborate with cross-functional teams to plan, execute, and deliver projects ahead of schedule, fostering open communication and mutual support to achieve shared goals
• Able to comprehend instructions and retain information
• Able to perform duties consistent with creating a safe and secure environment for hosts and guests
• Able to be flexible to handle frequent changes in priorities
• Able to add, subtract, multiply and divide with accuracy

Cognitive and Sensory Requirements

• This position requires strong cognitive skills, including the ability to think critically, solve problems, process and retain information, have attention to detail and communicate effectively using approved communication methods.

Physical Requirements | Environmental Conditions

• Lifting and Carrying: Position may require occasional to frequent lifting of up to 50 lbs utilizing company’s safety guidelines for safe lifting
• Mobility: Position may require intermittent to prolonged sitting, standing and/or walking for duration of shift, up to 13 hours
• Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands, arms or other body parts as part of typical job functions
• Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat

Equal Opportunity Employer

The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.