Search Performance Manager

This role partners closely with Sales, Account Management, Campaign Management, Product, and Advertising Technology teams to develop and implement search strategies, optimize campaign performance, manage budgets and bids, and provide actionable insights. This is a highly analytical and revenue-focused position dedicated to search advertising performance.

Responsibilities

• Develop and execute search advertising strategies aligned with advertiser goals and business objectives.
• Analyze campaign performance and provide data-driven recommendations to improve results.
• Manage campaign budgets, bidding strategies, and account configurations to maximize performance.
• Optimize keyword targeting, audience segmentation, and search placements.
• Partner with Sales and Account Management teams to support client growth and retention.
• Collaborate with Campaign Management, Product, and Advertising Technology teams to enhance campaign execution and product performance.
• Monitor key performance metrics and communicate insights and recommendations to stakeholders.
• Identify trends, opportunities, and best practices within the search advertising ecosystem.
• Prepare and deliver reporting, performance analysis, and strategic recommendations.

Requirements

• Bachelor's degree in marketing, Business, Advertising, Analytics, or a related field, or equivalent experience.
• Experience managing paid search, sponsored search, performance marketing, or digital advertising campaigns.
• Strong understanding of search advertising principles, campaign optimization, keyword strategy, bidding, and budget management.
• Proven analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Experience using reporting and analytics tools to evaluate campaign performance.
• Ability to manage multiple priorities and work effectively in a fast-paced environment.
• Strong communication, presentation, and stakeholder management skills.
• Experience in media, retail media, e-commerce, or digital advertising environments preferred.
• Familiarity with advertising technology platforms, APIs, and measurement methodologies is a plus.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.