Search Performance Manager [AQ-12358]
Aquent · Hoboken, NJ · 2 wk ago
HybridContract
A leading global retailer is seeking a data-driven strategist to drive revenue growth and optimize digital performance for first-party suppliers’ search campaigns. This role focuses on transforming complex data into powerful strategies that boost ROI, enhance product visibility, and propel retail media growth in a fast-paced, innovative environment.
Responsibilities
- Monitor performance of Sponsored Products and execute optimization strategies to maximize return on investment (ROI) and boost advertiser satisfaction.
- Analyze sponsored search performance using Tableau and internal dashboards; track performance metrics and provide actionable optimization recommendations.
- Identify domain, brand, category, and campaign trends to support incremental budget requests from suppliers to grow and stabilize investment.
- Own relationships with senior client stakeholders to drive high satisfaction, retain advertisers, and reduce churn.
- Define performance and optimization processes, build best-practice guidelines, and maintain a robust knowledge base for internal and external use.
- Partner closely with Account Managers, Campaign Managers, and API platform partners to align on business plan objectives and drive exponential growth for search products.
- Monitor account performance to ensure accurate billing, forecasting, and pipeline growth.
Requirements
- In-depth understanding of the paid search landscape, keyword bidding strategies, budget cap management, and retail media search platforms.
- Strong quantitative skills with advanced proficiency in Excel to translate complex data sets into actionable strategies and clear performance reports.
- Ability to craft strategic decks and translate technical performance data into compelling, client-friendly strategic recommendations using tools like PowerPoint.
- Bachelor's degree in Business, Analytics, Statistics, or a related field.
- 3+ years in the advertising industry with a focus on paid search, retail search, e-commerce, or directly related experience.
- Experience with leading search advertising platforms, analytics tools (such as Tableau, Excel), and API/Self-Serve platforms.
- Ambitious self-starter with an entrepreneurial spirit, strong attention to detail, and a focus on delivering high-quality results.
- Exceptional interpersonal skills with a proven track record of cross-functional collaboration and managing client relationships.
About the Company
This global retailer prioritizes the customer experience in an omnichannel capacity, with a strong focus on culture, diversity, equity, and inclusion. The company values individuals who are passionate about disrupting the retail and eCommerce space.
Benefits
- Subsidized health, vision, and dental plans.
- Paid sick leave.
- Retirement plans with a company match.
- Free online training through Aquent Gymnasium.