Search Marketing Strategist

Zenind Inc. is seeking a skilled Search Marketing Strategist to develop and implement effective SEO strategies, manage PPC campaigns, and oversee our search marketing budget. This full-time position is based in Austin, TX.

Responsibilities

• Develop and implement SEO strategies, conduct market and keyword research, optimize website content, and build backlinks.
• Collaborate with developers to ensure the website is search-engine and user-friendly, suggesting improvements for site architecture, navigation, and layout.
• Manage pay-per-click (PPC) campaigns to ensure better return on investment (ROI).
• Develop content strategies with creators to enhance marketing efforts.
• Track and analyze website traffic using advanced tools.
• Manage social media campaigns to align with our overall marketing strategy.
• Work closely with various departments to align search marketing strategies and goals.
• Oversee the search marketing budget and allocate resources effectively.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Familiarity with search engine optimization (SEO) and pay-per-click (PPC) advertising.
• Familiarity with SQL/NoSQL databases, data analysis, and visualization tools.
• Familiarity with at least one programming language (Python, R, Java, PHP, etc.).

Pay

Annual compensation: $48,339/year.

Location

This position is located in Austin, TX 78705.