Search Strategist

Key Responsibilities

• Lead the development and execution of paid search strategies aligned with client objectives, performance goals, and KPIs.
• Serve as the strategic lead across client accounts, overseeing campaign planning, optimization, and growth opportunities.
• Facilitate regular client meetings to review campaign performance, interpret data, and provide strategic recommendations.
• Prepare and deliver quarterly business reviews in partnership with internal leadership.
• Manage and mentor Search Managers and Search Coordinators through coaching, feedback, and performance development.
• Ensure strategic alignment and executional consistency across Search, Performance Max, Demand Gen, and related campaign types.
• Oversee quality assurance processes and help mitigate risk by ensuring campaigns follow established best practices and procedures.
• Build and maintain strong client and vendor relationships through proactive communication and trusted partnership.
• Monitor industry trends, emerging platforms, and new product opportunities to support innovation and testing across accounts.
• Contribute to internal training sessions, team roundtables, and knowledge-sharing initiatives.
• Act as a collaborative leader who supports team culture, engagement, and continuous improvement.

Requirements

• 3+ years of client-facing experience in paid search, digital marketing, or performance media.
• Proven experience presenting campaign performance and strategic recommendations to senior-level client stakeholders.
• Experience managing annual paid search budgets of $1M or more in DTC business model.
• Strong background in forecasting campaign performance, revenue projections, and seasonal planning.
• Hands-on expertise with Google Ads, Microsoft Ads, Search Ads 300, Google Analytics, and tracking implementation.
• Experience managing Search, Performance Max, and Demand Gen campaigns across major platforms.
• Familiarity with TikTok and emerging AI-driven marketing tools is a plus.
• Proficiency with reporting and visualization tools such as Looker Studio, Tableau, Power BI, or Domo.
• Strong knowledge of bid strategy, performance analysis, optimization, and troubleshooting.
• Excellent communication and presentation skills, with the ability to translate complex data into clear recommendations.
• Demonstrated leadership, project management, and organizational skills.
• Highly detail-oriented, proactive, and committed to delivering exceptional client service.

Qualifications

• Proven success in leading and managing teams in a fast-paced environment.
• Experience working with cross-functional teams to drive business results.
• Strong analytical skills with the ability to interpret and present data effectively.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for staying current with digital marketing trends and technologies.

Skills

• Google Ads
• Microsoft Ads
• Search Ads 300
• Google Analytics
• Performance Max
• Demand Gen
• TikTok
• AI-driven marketing tools
• Reporting and visualization tools (Looker Studio, Tableau, Power BI, Domo)
• Bid strategy, performance analysis, optimization, troubleshooting
• Communication and presentation skills

Benefits

• Medical, vision, dental, and life and disability insurance.
• Free online training.
• Access to top jobs, competitive compensation and benefits.
• Enrollment in company 401(k) plan.