Search Marketing Specialist

Responsibilities

• Build, launch, manage, and optimize campaigns across Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
• Conduct keyword, audience, bidding, and targeting research to maximize campaign performance.
• Monitor budgets, pacing, and campaign health while ensuring accuracy across all campaign settings.
• Create and manage ad creative, including text, display, and social advertising assets.
• Analyze campaign performance, identify actionable insights, and deliver clear reporting with strategic recommendations.
• Ensure quality control across campaigns, including targeting, budgets, tracking, and creative execution.
• Stay current on digital marketing trends, platform updates, and industry best practices, applying new insights to improve campaign performance.
• Contribute to internal knowledge sharing through case studies, best practices, and thought leadership.
• Collaborate with cross-functional teams to deliver successful client outcomes and exceed performance goals.

Qualifications

• 2-4 years of experience managing digital advertising campaigns.
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads, and Programmatic DSPs.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Strong analytical skills with the ability to interpret data and translate insights into optimization strategies.
• Experience building, managing, and optimizing campaigns across multiple advertising platforms.
• Excellent attention to detail and strong organizational skills with the ability to manage multiple priorities.
• Strong written and verbal communication skills and the ability to collaborate effectively in a team environment.
• Self-motivated, curious, and proactive with a passion for testing, learning, and continuous improvement.

Preferred Qualifications

• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience with A/B testing methodologies and performance optimization.
• Background in mathematics, economics, analytics, or a related quantitative field.
• Foreign language proficiency is a plus.

Pay

Compensation: $65,000 - $75,000 per year. Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.