Marketing Specialist

About the role

Join our GTE Financial team as a Marketing Specialist with Salesforce (CRM) experience preferred. You will serve as a lead and administrator for marketing Salesforce content, establishing positioning, identifying target audiences, and developing marketing and communication plans tied to organizational goals in support of diverse business lines.

Responsibilities

• Plan, manage, and craft compelling content for a variety of marketing channels and assets including the CRM, digital, outdoor, print, video, and broadcast.
• Proactively research and recommend marketing initiatives that capitalize on market opportunities, factoring in competitive activity.
• Work directly with external vendors, data, and design team members as well as business stakeholders to ensure accuracy, timely delivery, relevance, and effectiveness.
• Develop and disseminate highly compelling marketing and content for identified target markets and constituents, across formats: traditional, video, digital, and the CRM.
• Support the development and creation of campaigns, promotions, events, and workshops, ensuring organizational readiness, and goal setting and evaluation.
• Collaborate with business lines on content creation in addition to maintaining web and digital assets through utilization of a content management system and/or vendor.
• Gather members and market insights to inform marketing and communication strategies, increasing conversions and generating more qualified leads, capitalizing on market opportunities, while also factoring in competitive activity.
• Support the execution and implementation of new products and product enhancements.
• Manage a large inventory of continually updated communication assets, ensuring content is regularly audited, stays up-to-date, conveys the desired branding and tone, and includes necessary compliance and regulatory language.
• Utilize project management best practices and methodologies, owning projects from start to finish including defining scope, planning, and concepting through execution.

Requirements

• Bi-lingual (Spanish) a plus.
• Preferred Salesforce experience.
• Ability to research and compile information for the purpose of recommending marketing and communication opportunities.
• Excellent interpersonal and presentation skills to effectively communicate with Executive Management Team, management, staff, and outside contacts.
• Excellent writer able to develop effective content quickly and accurately.
• Excellent analytical and project management skills.
• Ability to work independently and as a team member, while using discretion in decision making and sound judgment in problem solving.
• Ability to present a professional image when dealing with members, co-workers, management, and outside contacts.
• Ability to change within working responsibilities, be it internal, market, or regulatory driven.
• Proficient PC skills, with the ability to learn new software.

Qualifications

• Undergraduate degree required.
• Minimum 1-2 years of experience in marketing.