Marketing Specialist

About the role

Factory Direct Enterprises LLC d/b/a Ashley (FDE) is an industry leader offering competitive compensation and benefits, including:

• Competitive Base Salary: $65,000 - $80,000 annually
• 401(k) Program with a company match
• Paid Time Off and Holiday Pay, including your birthday
• Medical, Dental, and Vision Benefits starting as low as $25 a week
• Referral Bonuses: Up to $1,000 for referrals
• Profit-Sharing Program: Annual incentive payouts for disciplined execution, responsible growth, and shared company success

Culture and Team Member Programs

• Hope to Dream: Donates a portion of mattress sales to children in need
• Give a Day: Encourages volunteer days with reimbursement
• Corporate Chaplains: Provides support for various life events
• Life Resources: Quarterly events for personal and professional development
• Team Member Relief Fund: Offers financial assistance for unexpected events
• SmartDollar: Free financial wellness program

Position Summary

The Marketing Specialist is responsible for executing multi-channel marketing initiatives that drive customer engagement, brand awareness, traffic, and business growth. They collaborate with internal teams, agency partners, and vendors to plan, execute, test, and deploy marketing campaigns.

Essential Functions

• Campaign & Marketing Operations:
• Collaborates with internal teams, agency partners, and vendors to plan, execute, test, and deploy marketing campaigns and initiatives.
• Supports the development and coordination of campaign assets, approvals, deployment schedules, and marketing deliverables.
• Affords assistance with campaign setup, testing, proofing, quality assurance, and launch activities.
• Creates campaign playbooks, marketing briefs, project documentation, and post-campaign or event recaps to support execution and continuous improvement.
• Serves as a key partner to the Integrated Marketing Manager, helping coordinate marketing initiatives across CRM, digital advertising, retail marketing, agency partners, and cross-functional business teams.
• Digital Advertising & Media Coordination:
• Serves as a point of contact for assigned vendors and agency partners.
• Manages project deliverables, timelines, asset requests, status updates, and communication.
• Maintains organized documentation, trackers, and communication records.
• Supports the execution of paid media campaigns and related marketing initiatives across assigned marketing channels.
• Monitors campaign delivery and assists with pacing and performance reporting, identifying execution issues and escalating opportunities as appropriate.
• Assists with vendor communication, campaign documentation, and execution support to ensure accurate delivery of marketing initiatives.
• Email & SMS Marketing:
• Coordinates and oversees email and SMS campaign setup, scheduling, testing, proofing, quality assurance, and deployment activities.
• Manages audience list preparation, segmentation requests, and campaign deployment requirements.
• Serves as a key partner to the Integrated Marketing Manager, helping coordinate marketing initiatives across CRM, digital advertising, retail marketing, and customer engagement channels.
• Supports the execution of lifecycle marketing initiatives and customer journey campaigns.
• Maintains organized documentation, trackers, and communication records.
• Supports reporting initiatives using Excel, Power BI, and other reporting tools.
• Retail Marketing & Events:
• Coordinates and supports retail marketing initiatives, promotional activations, community engagement efforts, and select in-store events.
• Coordinates event logistics, promotional materials, vendor communication, and event-related marketing support.
• Coordinates production, shipment, and delivery of in-store signage, promotional materials, and marketing assets.
• Serves as a key partner to store operations and leadership teams to support successful execution of retail marketing initiatives.
• Coordinates and sources photo and video assets from stores, events, and operational teams to support marketing and advertising initiatives.
• Analytics & Reporting:
• Compiles, analyzes, and communicates campaign performance metrics, competitive activity, and marketing results.
• Supports campaign performance analysis and reporting to identify trends, opportunities, and optimization recommendations.
• Analyzes marketing performance and business results to identify actionable insights and support informed decision-making.
• Tracks marketing expenditures, invoices, and budget-related documentation.
• Vendor & Agency Coordination:
• Serves as a day-to-day point of contact for assigned vendors and agency partners.
• Manages project deliverables, timelines, asset requests, status updates, and communication.
• Maintains organized documentation, trackers, and communication records.
• Project Management & Workflow Coordination:
• Manages marketing project timelines, milestones, deliverables, and workflow processes across multiple concurrent initiatives.
• Maintains marketing calendars, project trackers, workflow documentation, meeting notes, and follow-up action items.
• Coordinates cross-functional communication between Marketing, Sales, Merchandising, Operations, Visual, Customer Experience, Store Teams, agencies, and vendors.
• Tracks project status, identifies risks, bottlenecks, and process improvement opportunities, and recommends solutions that improve efficiency, effectiveness, and on-time execution.

Schedule Expectations

• The Marketing Specialist will work a minimum of 40 hours per week.
• This is a hybrid position requiring in-office attendance on Monday, Tuesday, and Thursday, with remote work flexibility on Wednesday and Friday.
• The number of hours may increase during promotional events, holiday seasons, store openings, remodels, blackout periods, or to meet other business needs.
• Occasional travel and weekend availability may be required to support marketing events and retail initiatives.

Education & Experience Requirements

• Required Qualifications:
• Bachelor’s degree in Advertising, Business Administration, Communications, Marketing, or related field.
• 3-5 years of experience in marketing, advertising, communications, or related fields.
• Experience supporting integrated marketing campaigns across multiple channels.
• Experience coordinating projects involving multiple stakeholders and competing priorities.
• Thrives in a fast-paced environment while managing multiple projects simultaneously.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.
• Preferred Qualifications:
• Experience with digital advertising, media trafficking, programmatic advertising, or related media channels.
• Experience with email and SMS marketing platforms, including Klaviyo.
• Experience using Power BI and other reporting tools to support marketing performance analysis and reporting.
• Experience working with marketing agencies, media partners, or external vendors.
• Experience supporting retail marketing initiatives or events.
• Experience using Canva Pro to create and edit basic marketing materials, promotional assets, and presentation content while maintaining brand standards.
• Experience sourcing and coordinating photo and video assets for marketing and advertising initiatives.

Skills & Competencies

• Exceptional organizational and project management skills.
• Demonstrated ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Strong verbal, written, and presentation skills.
• Ability to prioritize multiple projects in a fast-paced environment.
• High attention to detail and commitment to accuracy.
• Strong analytical, problem-solving, and critical-thinking skills.
• Proficient in Microsoft Excel with the ability to analyze, reconcile, and validate data, identify trends, and support reporting and business decision-making.
• Demonstrated business acumen with the ability to connect marketing activities and campaign performance to broader business objectives.
• Ability to work independently while collaborating effectively across teams.
• Strong communication and stakeholder management skills.
• Comfortable learning and leveraging new technologies, systems, and AI-powered tools to improve efficiency, productivity, and decision-making.
• Demonstrated ability to adapt quickly to changing priorities and business needs.
• Natural curiosity for marketing trends, innovation, continuous improvement, and emerging technologies.

Success Measures

• Accuracy and timeliness of campaign execution.
• Effective management of multiple concurrent projects.
• Strong communication and collaboration with internal teams and external partners.
• Consistent delivery of high-quality work with minimal oversight.
• Successful support of retail marketing initiatives, store projects, and promotional activities.