Search Marketing Specialist

About the role

The Search Marketing Specialist will be responsible for the advancement of Sandhills Global brands through pay per click and organic search marketing. Duties include market research, cross-team communication with sales, marketing, and stakeholders, planning and creation of campaigns, curation of content for ads, and tracking of campaign performance.

Responsibilities

• Create and manage PPC campaigns for B2B, B2B, and SaaS products
• Maintain and optimize existing campaigns
• Analyze campaign performance and report findings
• Develop and implement SEO strategies
• Collaborate with sales and marketing teams to align on campaign objectives
• Curate and publish content for ad campaigns
• Track and measure campaign success metrics
• Communicate campaign outcomes to stakeholders

Qualifications

• Bachelor's or Master's Degree in Business Administration, Marketing, Psychology, Communications, or a relevant field
• Knowledge of the Auction and Heavy Equipment industries
• Excellent oral and written communication skills
• Detail-oriented and analytical skills
• Ability to work independently and within a team
• Results-oriented and flexible
• Professional appearance and demeanor
• Strong computer skills, including proficiency in Google Analytics, Google/Bing Ads, Google Search Console, and SEO research tools