Marketing Specialist

About the role

We are seeking a Marketing Specialist who brings both creative instincts and analytical rigor to building marketing programs that engage healthcare professional audiences.

Responsibilities

• Develop and execute integrated HCP marketing campaigns across email, digital, social, and event channels, owning timelines, assets, and performance from start to finish
• Use AI tools to accelerate audience research, copy development, competitive analysis, and campaign optimization, improving output quality and speed across all areas of the role
• Conduct audience and market research across both B2B and B2C dynamics, applying insights to sharpen targeting, messaging, and campaign relevance
• Write campaign copy and content across multiple formats, using AI to iterate faster and test messaging variations more efficiently
• Design and run A/B and multivariate tests across campaigns, creatives, and messaging, with a disciplined approach to learning and a bias toward acting on what the data shows
• Monitor competitive positioning and messaging, synthesizing intelligence into actionable insights that inform strategy and differentiation
• Develop and maintain sales enablement content including presentations, messaging guides, and supporting materials that arm commercial teams with differentiated value narratives
• Build and refine audience segmentation strategies to continuously improve campaign targeting and engagement
• Analyze performance data, using AI-assisted analysis where appropriate, and deliver clear optimization recommendations that drive measurable improvement

Qualifications

A builder and a tester — you are energized by the opportunity to try something new, measure the result, and make it better

An AI-native mindset. You actively use tools such as ChatGPT, Claude, Perplexity, or automation platforms to improve how you work and can clearly articulate how they enhance your output

You think audience first: your copy, targeting, and campaign decisions are grounded in a real understanding of what motivates HCPs across both professional and personal engagement contexts

Proven ability to develop messaging that resonates with B2B and B2C audiences and drives measurable engagement

Comfortable with ambiguity and fast-moving environments — you make smart decisions with available information and course-correct quickly

Strong analytical skills with the ability to connect data to insight and insight to action

Hands-on experience with marketing automation, CRM, and analytics platforms

Knowledge of HCP audiences or healthcare and life sciences marketing strongly preferred

AI Capability Expectation: Candidates should be prepared to discuss how they are currently using AI in their work. This includes: Specific tools currently in use, Tasks where AI is regularly applied, Measurable impact such as time saved, improved quality, or increased output, Bonus: examples of prompts, workflows, or systems developed to improve marketing performance

Pay

$58,000 to $62,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role.

Schedule

Hybrid work schedule

Benefits

• Health insurance through Cigna (medical and dental)
• Vision coverage through VSP
• Pharmacy benefits through Optum
• RxFSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program through NYLGBS
• Fertility benefits through Progyny
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Voluntary Term Life and AD&D Insurance, plus Universal Life options
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Discounts and rewards through BenefitHub