Marketing Specialist

Responsibilities

• Aid in day-to-day marketing initiatives across digital, creative, and brand channels.
• Create and manage digital content including animations, graphics, videos, and advertisements.
• Support paid advertising efforts across Meta and Google platforms.
• Contribute to marketing copy, messaging, and campaign strategy.
• Afford website updates, content management, and ongoing rebranding initiatives.
• Develop marketing materials for webinars, campaigns, and promotional initiatives.
• Support brand positioning and competitive analysis projects.
• Collaborate closely with internal stakeholders and external marketing agencies.
• Streamline marketing processes and improve operational efficiency.
• Prepare presentations and materials for meetings and marketing initiatives.
• Support email marketing campaigns and automation efforts through platforms such as HighLevel or similar systems.
• Ensure marketing materials align with brand standards and regulatory considerations within a healthcare environment.

Qualifications

• Bachelor’s degree in Marketing, Graphic Design, Communications, or related field.
• 3–7 years of marketing experience.
• Experience with Adobe Creative Suite, especially After Effects, preferred.
• Familiarity with website content management and basic HTML preferred.
• Experience with digital advertising platforms including Meta Ads and Google Ads.
• Google and/or Meta certifications are a plus!
• Strong communication skills with the ability to contribute to messaging and campaign development.
• Self-starter mentality with the ability to thrive in a startup-style environment.
• Eagerness to learn, take initiative, and grow within a collaborative team.
• Experience working in a regulated industry such as healthcare or medical devices is a plus.
• Candidates with animation or motion graphics experience from programs such as SCAD, Kennesaw State, or similar creative-focused programs are encouraged to apply.

SoftWave TRT is an equal opportunity employer.

We make employment decisions solely based on business needs, job requirements, and individual qualifications without regard to race, gender, religion, ethnicity, age, or any other status protected by the law.