Marketing Specialist

Position Summary

The Marketing Specialist plays a pivotal role in supporting business development and property marketing initiatives within a commercial real estate environment. This strategic marketing role contributes to the creation of compelling materials that win business, elevate property visibility, and drive client engagement.

Position Essential Functions

• Support the creation and assembly of proposals, presentations, and customized client communications.
• Collaborate with brokers, internal services and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
• Update or adapt team and market-specific capabilities, materials, social media content, and advertisements to position Transwestern in the marketplace.
• Execute marketing campaigns that support property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
• Cook up and distribute marketing collateral.
• Maintain organized systems for project documentation, collateral archives, and marketing assets to support efficiency and reuse.
• Leverage marketing platforms and shared tools to streamline collaboration and ensure on-time project delivery.
• Uphold brand standards by ensuring all marketing materials reflect consistent tone, design, and positioning.
• Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.
• Support administrative marketing functions such as mail merges, content uploads, and cross-team approvals.
• Perform or assume additional duties as assigned.

Position Requirements

• A bachelor’s degree in Marketing, Communications, Journalism, Business, Graphic Design, or a related field.
• 1–3 years of experience in a marketing, communications, or administrative role.
• Commercial real estate, property management, architecture, or professional services experience is strongly preferred.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).
• Basic understanding of digital marketing platforms, SEO, Google Analytics, and HTML is a plus.
• Familiarity with project management or collaboration tools is helpful.
• Basic graphic design skills (InDesign, Photoshop, Illustrator) are advantageous.
• Excellent written and verbal communication skills.
• Adaptability in a fast-paced environment.
• Strong organizational and multitasking capabilities.
• Proactively communicate with all stakeholders.
• Keen attention to detail with strong writing, proofreading, and editing abilities.
• Positive attitude, collaborative spirit.
• Self-motivated, proactive, and resourceful.
• Professionalism, discretion, and confidentiality in handling sensitive information.