Search Marketing Manager

Who are we and what do we do?

Edible Brands® was launched in 2022 to bring together powerful, purpose-led brands under one unified purpose: to enrich everyday life through celebration, nourishment, and wellness. Today, Edible Brands powers three bold and growing concepts across 700+ locations worldwide. Our portfolio spans Edible Arrangements®, the iconic gifting brand; Rōti®, a Mediterranean-inspired fast-casual restaurant; edibles.com™, a trusted marketplace for low-dosage THC & CBD wellness products; and BerryDirect®, our robust supply chain infrastructure. Together, these brands are fueled by The Edible Way—a set of employee-driven values that keep us committed, collaborative, adaptable, results-driven, and always ready to celebrate.

Responsibilities

• Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact (Affiliate) and Google Ads and Microsoft Advertising (Paid Search).
• Execute both manual and automated bidding strategies, understanding when and how to leverage each to maximize efficiency and scale.
• Analyze Affiliate and SEM performance using reporting tools such as Adobe Analytics, Google Analytics, and in-platform data.
• Identify optimization opportunities through regular data review and develop strategies that align with business goals.
• Launch new campaigns with tightly themed ad groups containing relevant keywords for driving conversions.
• Draft and A/B test ad copy across various ad formats to enhance customer resonance.
• Refine keyword strategies by reviewing search terms, identifying new keywords, and implementing negative keywords for improved performance.
• Monitor daily performance and allocate budgets effectively to meet channel KPI targets.
• Develop a testing roadmap for betas and optimization strategies to gauge their impact.
• Stay current with the latest trends and best practices in the Affiliate and Paid Search channels.
• Collaborate cross-functionally to ensure unified customer acquisition, retention, and growth strategies.

Required Experience

• A minimum of 4-5 years of high-impact Paid Search (SEM) experience leveraging Google Ads, Microsoft Advertising, and key analytics tools.
• At least 2 years managing $10M+ annual search budgets within a B2C e-commerce environment utilizing manual and automated bidding strategies.
• Experience managing Affiliate marketing.
• Strong collaborative skills with a proven ability to partner across marketing channels to optimize customer acquisition and retention.
• Proven experience managing both manual and automated bidding strategies, with a clear understanding of when to apply each to achieve performance goals.

Key Competencies

• Affiliate/Paid Search Strategy: Adept at identifying and communicating optimal Search opportunities across the full consumer journey. Deep understanding of SEM fundamentals, including bidding strategies, auction dynamics, keyword strategy, and in-platform optimization levers.
• Continuous Improvement: Driven by a strong desire for growth, consistently applying feedback to enhance performance and skills.
• Impactful Decision-Making: Leverages strong business judgment to prioritize and articulate initiatives with the greatest bottom-line impact.
• Data-Driven Insights: Transforms raw performance data into strategic recommendations that optimize campaigns and drive results.
• Effective Communication: Possesses strong interpersonal and communication skills, both written and verbal, for clear and compelling articulation.