Marketing Manager

About the role

This position manages all other personnel in the marketing department and requires exposure to sensitive information necessitating considerable use of discretion, judgment, and confidentiality.

Responsibilities

• Manages all members of the marketing department to ensure the objectives of the department are met, including assigning projects/tasks, providing mentoring and guidance, tracking progress toward completion, and holding staff accountable for their actions
• Reviews and approves timecards as necessary and manages time off for staff
• Track all marketing initiatives to ensure the department objectives are met and marketing materials are delivered timely
• Cook up and manage the social media strategy to align with the company's strategic goals and ensure new content is regularly posted on social media to promote brand awareness
• Define the most important KPIs and measure the success of marketing initiatives
• Incorporate CRA (Community Reinvestment Act) opportunities into the Bank's marketing strategies wherever possible
• Serve as the day-to-day point of contact for outside vendors and internal management members related to advertising and media
• Help plan and attend internal and external events to ensure proper bank representation
• Keep informed of developments in the fields of marketing, communications and public relations and use this information to help the Bank operate with initiative and innovation
• Work with senior management, branch staff and others to develop and maintain a strategic perspective, based on marketplace, bank direction, and programs and services
• Minimum of 10 hours CRA volunteer hours per year. Volunteer hours are typically scheduled within business hours. This is compensable time and mileage is reimbursed

Qualifications

• Bachelor's degree in communications, marketing, public relations, advertising or related field, or equivalent experience
• Minimum 5+ years of hands-on digital communications/marketing experience required (including social media, website, online communication design/development, copywriting)
• Highly proficient in social media outlets including, but not limited to, LinkedIn, Facebook and Instagram
• Proficiency with Microsoft Office products required
• Proficiency in Adobe Design Standard Software and other technical software
• Effective interpersonal, verbal, and exceptional written communication skills
• Strong project management skills, well-organized, with an excellent eye for detail
• Self-directed and able to work with minimal supervision
• Have an excellent ability to prioritize and work on multiple projects and tasks in a fast-paced environment to successfully meet deadlines
• Able to travel to various locations