Search Marketing Coordinator

About EGC Group: EGC Group is an award-winning performance media agency, with over 40 years of experience growing challenger brands. We have a passion for ideas, an entrepreneurial spirit and a local, regional and global client roster that includes Brother International, Canon and Mayo Clinic. As a collective of creative thinkers, media specialists and data scientists, EGC leverages the powerful combination of best-in-class marketing experts, creative content + video production and proprietary technology. From big ideas to advanced analytics, we live and breathe performance in pursuit of driving transformative growth for our clients, everyday.

Responsibilities

• Assist with the setup, management and optimization of Paid Search campaigns across Google Ads and Microsoft Advertising, including keyword research, negative keywords, ad copy, bidding and budget pacing
• Monitor and analyze Paid Search performance, including click-through rates, cost per click, conversion rates, cost per acquisition and return on ad spend
• Conduct keyword, search intent and competitor research to inform paid campaigns, organic search strategies and content recommendations
• Support on-page SEO through optimization of page titles, meta descriptions, headings, internal links and website content
• Assist with technical SEO audits and coordinate with developers to address website architecture, crawlability, indexing and site performance
• Support GEO initiatives by helping structure and optimize content for visibility in AI-generated answers and AI-powered search experiences
• Monitor brand visibility, mentions and citations across relevant AI search platforms and help evaluate emerging GEO practices through research and testing
• Assist with analytics, tagging and conversion tracking to measure user behavior and campaign outcomes
• Collect and analyze website and search performance data, including traffic sources, engagement, conversions and revenue, to identify opportunities for improvement
• Support ongoing testing of ad copy, landing pages and content to improve search marketing performance
• Prepare reporting across Paid Search, SEO and GEO, translating findings into clear insights and recommended next steps
• Stay informed about changes in search platforms, algorithms, advertising tools and AI-powered discovery
• Collaborate with EGC’s media, content, creative, development and account teams to integrate search marketing with broader client strategies

Requirements

• Bachelor’s Degree in Marketing or related field
• Minimum 1 year of relevant search marketing experience, including hands on exposure to both Paid Search and SEO
• Familiarity with GEO and AI-powered search, with an interest in developing expertise as these platforms evolve
• Working knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager; experience with Microsoft Advertising is a plus
• Familiarity with SEO research and auditing tools such as Semrush, Moz or WebCEO
• Ability to interpret performance data, identify trends and recommend practical optimization opportunities
• Strong written communication skills, including the ability to support search ad copy and website content recommendations
• Strong attention to detail

Benefits

• Flexible PTO and Summer Fridays (half days)
• Medical, Dental, Vision benefits
• 401K + employer matching
• Life Insurance, Aflac and additional auxiliary discount programs
• Company luncheons, outings and events
• Professional growth training opportunities

Schedule

Hybrid work schedule (3 days in office); Full-time position.