Scott College of Business Marketing Coordinator

About the role

Works with the Deans’ Office in the Scott College of Business to develop a marketing plan, prepare and deliver communications, develop College marketing materials, and manage social media; assists the College’s efforts in recruitment and retention of faculty, staff, and students. Collaborates with University Enrollment Management, University Marketing, and University Admissions; supports efforts to reach out to and remain connected with alumni and donors; facilitates greater communication internally within the college (among faculty, staff, and students).

Required Education & Experience

• Bachelor’s degree in Marketing, Advertising, Public Relations, Communication, Graphic Design, or a related area.

Responsibilities

• Social Media: Manage multiple social media accounts for the college, including content creation when necessary.
• Marketing Communications: Create marketing emails and/or online advertising while coordinating the execution of these efforts.
• Video Display Messaging: Monitor and maintain video display messaging within the college, including content creation.
• Marketing Materials: Design, write, and produce marketing collateral (e.g., program sheets, newsletters, promotional stories, and/or annual reports).
• Events: Plan, coordinate, and/or provide support for designated special events within the college.
• Marketing Analytics: Observe and analyze results of marketing efforts to determine effectiveness.
• University Collaboration: Collaborate with University Communication and University Marketing, adhering to Indiana State University brand standards and media relations policies.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities

• Ability to adapt to change
• Ability to assemble, analyze, and present data
• Ability to learn and retain information
• Ability to multitask
• Ability to plan, organize, and implement projects in a timely manner
• Ability to read English, understand, and follow verbal and written instructions
• Ability to work both independently and collaboratively
• Ability to work carefully and politely around others
• Attention to detail
• Demonstration of high ethical standards, integrity, professionalism, politeness, and courteousness
• Excellent customer service skills
• Excellent interpersonal, organizational, planning, teambuilding, and problem-solving skills
• Excellent leadership skills
• Excellent public speaking skills
• Must be able to travel; some overnight travel may be required
• Must be comfortable networking with groups or individuals
• Professional demeanor, high energy, dynamic personality, and excellent communication and interpersonal skills
• Proficiency with Microsoft Office and other computer applications
• Proven verbal and written communication skills
• Willingness to interact with students
• Willingness to work extended hours during events and peak seasons, when required
• Ability to work effectively with a diverse community
• Design software proficiency and/or willingness to learn
• Familiarity with Constant Contact or other email marketing tools
• Experience with a web content management system