Salesperson

About Vieira’s Bakery, a family-owned and operated wholesale bread company with a proud heritage spanning two generations. We provide breads and rolls to Retail, Foodservice, and National Account customers across the U.S. and are committed to quality, customer service, and innovation in bread manufacturing.

About the role

This position will manage and develop bakery sales, fully engaging with foodservice brokers, foodservice distributors, and targeted foodservice operators to drive growth in a high-paced environment. The Regional Sales Associate will be responsible for all aspects of their respective region, including new product distribution, distributor relationships, and managing broker partners. The role includes managing both sales and expense budgets, and leveraging data to develop the assigned region.

Responsibilities

• Manage and grow sales within the assigned region, including new product distribution and securing business with large volume operators.
• Develop and maintain relationships with foodservice distributors (Independent and Broadline) and brokers.
• Open new foodservice distribution through conversion and operator engagement.
• Manage, grow, and hold accountable foodservice brokers, ensuring a minimum acceptable broker scorecard rating.
• Develop and present strategic Distributor Business Plans and Reviews.
• Manage all local trade spending, expense budgets, and deductions.
• Train and develop the Company’s Broker in the assigned region.
• Drive new product development through distribution and operator penetration.
• Foster symbiotic relationships with agency/broker sales partners.
• Communicate pricing, logistics, and product changes to key stakeholders in the region.
• Assist cross-functional departments within the company.
• Maintain a sales reporting system (ACT preferred).

Requirements

• Must live in the NJ / Metro NY Region.
• Experience working for a Foodservice Manufacturer, preferably with bakery knowledge.
• Minimum 2 years of sales experience managing and growing multiple foodservice distributors (Independent and Broadline).
• Experience making hands-on, in-person operator calls and thriving on regular operator engagement.
• Proven track record of opening new foodservice distribution and securing business with large volume operators.
• Experience managing, growing, and holding accountable a foodservice broker.
• Working knowledge of Microsoft Office (Excel, Word, PowerPoint).
• Familiarity with Genesis (Trustwell) and 1WorldSync is a plus.
• Ability to develop and execute business sales plans.
• Strong multi-tasking, independence, and ability to meet deadlines.
• Excellent verbal and written communication skills.

Skills

• Strategic planning and business development.
• Budget management and expense control.
• Data-driven decision making.
• Relationship management with distributors, brokers, and operators.
• Sales reporting and CRM tools (ACT preferred).

Benefits

• PTO, sick time, and paid holidays.
• Medical and dental benefits.
• Voluntary insurance policies (Cancer, Disability, Life).

Pay

$80,000+ depending on experience and qualifications.

Location

Newark, NJ