Salesforce Strategic Consultant

About the role

We are currently seeking an experienced Strategic Consultant to support our enterprise clients. Your role will be critical in helping clients to optimize ROI and brand advocacy leveraging the Salesforce Clouds and related tools.

Duties & Responsibilities

• Create client-customized, vision-to-value roadmaps that include Marketing + AI + Data + CRM
• Consulting clients through Salesforce-related business transformations
• Promote a measurement- and data-driven culture, establish critical benchmarks and strategies for measuring success
• Serve as an expert in marketing best practices, coordinate and personalize across email, digital display advertising, SMS, push, and social
• Leverage data and marketing automation for improved personalization and relevancy
• Use AI to gain efficiencies, bolster insights, and improve customer experiences
• Be a client advocate, visionary, evangelist, storyteller, and subject matter expert
• Analyze program performance and provide actionable insights
• Support Quarterly Business Reviews and Customer Journey Mapping workshops
• Provide support as needed to the Sales and Marketing teams
• Stay up-to-date on the latest in digital marketing technology, data management, and Salesforce features and capabilities
• Develop thought leadership, championing ListEngage POV and solutions
• Be comfortable with ambiguity and an ever-evolving digital landscape

Requirements

• Five+ years of experience in a marketing role
• Strong Salesforce Marketing Cloud experience
• Outstanding written communication skills
• Experience in the design and facilitation of workshops
• Expertise in cross-channel marketing, particularly email, SMS, and digital advertising
• Experience in creating strategies to measure success, and then creating, analyzing, and communicating performance reporting
• Undergraduate degree required (ideally in Business or Marketing)

Preferred Experience

• Any relevant Salesforce Marketing Cloud certifications/accreditations
• Retail, loyalty, and ecommerce experience
• Experience with marketing platforms and technologies such as: CDPs, ESPs, CRMs, BI platforms, web analytics platforms, inbox placement tools, ecommerce platforms, social listening/publishing tools, generative AI tools, etc.
• Experience with Salesforce Sales Cloud, Service Cloud, Tableau, and/or Commerce Cloud
• Email deliverability experience

What We Offer

• Competitive salary and performance-based incentives
• Comprehensive benefits package, including health, dental, and vision insurance
• Opportunities for professional development and career growth
• A collaborative and inclusive work environment
• Fully remote work arrangements