Salesforce Marketing Cloud Architect

About the role

Capgemini is seeking an experienced Salesforce Marketing Cloud Architect to design and lead enterprise-scale order lifecycle solutions using Salesforce Marketing Cloud. Ideal candidates should have 8+ years of consultative technical sales experience, familiarity with network protocols, and a strong understanding of data architecture.

Responsibilities

• Design and implement enterprise-scale order lifecycle solutions using Salesforce Marketing Cloud
• Work closely with customers to understand their needs and provide strategic guidance
• Position products effectively using feature to benefit analysis and Sales Force Automation (SFA)/Customer Relationship Management (CRM)
• Collaborate with cross-functional teams to ensure successful project delivery
• Ensure high availability and scalability of application server environments
• Manage data architecture and schema to support robust marketing campaigns
• Develop and maintain server-side scripts and applications
• Implement and manage multiple integration techniques including Web Services and APIs

Requirements

• 8+ years of consultative technical sales experience
• Experience with product positioning leveraging feature to benefit analysis and SFA/CRM
• Understanding of Network Protocols and Services (DNS, HTTP, HTTPS)
• Familiarity with multi-tier, high availability application server environments
• Familiarity with data architecture/schema
• Sound understanding of RDBMS and PL/SQL
• Experience with multiple integration techniques including Web Services and APIs

Qualifications

• Experience with web-based On-Demand SaaS software solutions
• Proven design skills
• Proficiency in advanced HTML and JavaScript
• Experience with email marketing
• Knowledge of internet marketing tools and strategies (SEM/SEO, affiliates)
• Understanding of web analytics solutions (Webtrends, CoreMetrics, Site Catalyst)
• Knowledge of social media platforms (Twitter, Facebook, LinkedIn)
• Experience with Data Management Platforms (DMP), Demand Side Platforms (DSP), Supply Side Platforms (SSP)

Skills and Experience

• Demonstrated design skills
• Use of Design/Development tools (Macromedia, Photoshop) preferred
• Proficient coding advanced HTML and JavaScript
• Email Marketing experience preferred
• Exposure to Internet Marketing tools / strategies (SEM/SEO, Affiliates) preferred
• Understanding of Web Analytics solutions (Webtrends, CoreMetrics, Site Catalyst) preferred
• Knowledge of social media platforms (Twitter, Facebook, LinkedIn) preferred
• Experience with Data Management Platforms (DMP), Demand Side Platforms (DSP), Supply Side Platforms (SSP) preferred

Pay

The base compensation range for this role in the posted locations is $73,150-$174,000. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable jurisdiction.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:

• Paid time off based on employee grade
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retail savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

Important Notice

Compensation (including bonuses, commissions, or other forms of incentive pay) is not considered earned, vested, or payable until it becomes due under the terms of applicable plans or agreements and is subject to Capgemini's discretion, consistent with applicable laws. The Company reserves the right to amend or withdraw compensation programs at any time, within the limits of applicable legislation.

Disclaimers

Capgemini is an Equal Opportunity Employer encouraging inclusion in the workplace. Capgemini also participates in the Partnership Accreditation in Indigenous Relations (PAIR) program which supports meaningful engagement with Indigenous communities across Canada by promoting fairness, accessibility, inclusion and respect. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodation does not pose an undue hardship. Capgemini is committed to providing reasonable accommodation during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact. Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process. Click the following link for more information on your rights as an Applicant in the United States. Equal Employment Opportunity Is The Law