Salesforce Data and Marketing Cloud Intelligence Architect

Data Architecture & Modeling

Design data models, normalize, and harmonize disparate data sources (media, CRM, web, email) within MCI.

Implementation & Integration

Build robust ETL pipelines, custom connectors, and API integrations.

Advanced Analytics

Configure calculated dimensions, measures, and complex widgets to drive KPI frameworks.

Governance & Optimization

Enforce data governance, naming conventions, and optimize performance for high-volume datasets.

QA & Release Management

Implement QA processes for data accuracy, testing, and system deployment.

Required Skills And Qualifications

• Experience: 5+ years in marketing data engineering, with 3+ years specifically in Salesforce Datorama (MCI).
• Technical Expertise: Strong SQL skills, knowledge of API-based integrations, and experience with data modeling and ETL.
• Marketing Domain Knowledge: Deep understanding of marketing channels, KPI frameworks, and attribution.
• Platform Knowledge: Proficiency in CRM and marketing automation platforms.
• Proven experience with data modeling, relational databases (SQL), data mapping, and API integration. Deep understanding of Salesforce schema, SOQL, Data Loader, ETL tools, and master data management.

Desired Certifications

• Salesforce Certified Data Architect
• Platform Data Architect
• Marketing Cloud Intelligence Accredited Professional

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results