Salesforce Marketing Cloud Architect

Key Responsibilities

• Design and architect end-to-end solutions within Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, Automation Studio, and Contact Builder.
• Define data architecture, integration strategies, and customer data models to support personalized, data-driven marketing campaigns.
• Lead the implementation of SFMC solutions, ensuring alignment with business goals and technical standards.
• Integrate SFMC with Salesforce CRM, third-party systems, APIs, and data warehouses.
• Provide technical leadership and mentorship to developers, administrators, and marketing stakeholders.
• Establish governance, security, and compliance standards for marketing data and communications.
• Optimize campaign performance through testing, segmentation strategies, and analytics.
• Troubleshoot and resolve complex technical issues related to SFMC implementations.
• Collaborate with cross-functional teams including marketing, IT, and analytics to deliver high-impact solutions.

Requirements

• 5+ years of experience with Salesforce Marketing Cloud.
• Proven experience as a Technical Architect or Solution Architect in SFMC implementations.
• Strong knowledge of AMPscript, SQL, SSJS, and data modeling.
• Experience with integrations using REST/SOAP APIs.
• Deep understanding of Journey Builder, Automation Studio, and Contact Builder.
• Familiarity with Salesforce core platform (Sales Cloud, Service Cloud) and data integration patterns.
• Strong problem-solving and communication skills.
• Salesforce Marketing Cloud Consultant and/or Developer certifications.
• Experience with CDP (Customer Data Platforms) and data orchestration tools.
• Knowledge of privacy regulations (e.g., GDPR, CCPA).
• Experience with personalization tools and advanced segmentation strategies.
• Strategic thinking and solution design
• Technical leadership
• Stakeholder communication
• Data-driven decision-making