Salesforce Marketing Cloud Architect

About the role

Define and govern enterprise Marketing Cloud architecture, data models, integration patterns, and best practices. Design scalable solutions for multi-business unit, multi-brand, and multi-org environments. Establish standards for contact and subscriber management, consent and preference management, audience segmentation, data governance, security and access controls, and asset organization. Drive future-state roadmap and platform expansion initiatives.

Salesforce Marketing Cloud Expertise

Architect solutions across:

• Email Studio
• Journey Builder
• Automation Studio
• Content Builder
• Mobile Studio
• CloudPages
• Distributed Marketing

Develop reusable customer journey frameworks and campaign execution models. Enable advanced personalization using AMPscript, Dynamic Content, Personalization Strings, and Data Extensions.

Marketing Cloud Advanced & Data Cloud

Design customer engagement solutions leveraging:

• Data Cloud Einstein AI capabilities
• Advanced segmentation
• Real-time activation
• Identity resolution
• Customer 360 use cases

Establish customer profile unification and data governance strategies. Develop audience activation approaches across multiple channels.

Integration & Data Architecture

Design and oversee integrations between Marketing Cloud and:

• Sales Cloud
• Service Cloud
• Data Cloud
• External applications
• Data warehouses
• APIs and middleware platforms

Govern contact models, subscriber key strategies, shared data models, preference management, and data frameworks. Ensure compliance with GDPR, CCPA, CAN-SPAM, and internal security standards.

Leadership & Stakeholder Management

Act as trusted advisor to business and technology stakeholders. Lead discovery workshops and solution design sessions. Translate business requirements into scalable technical architectures. Mentor developers, administrators, and consultants. Provide design reviews, technical governance, project planning, risk management, and roadmap guidance.

Required Technical Skills

• Salesforce Marketing Cloud Engagement (MCE)
• Marketing Cloud Advanced
• Data Cloud
• Marketing Cloud Connect
• Customer Data Architecture & Identity Resolution
• Journey Builder
• Automation Studio
• CloudPages
• AMPscript
• SQL
• APIs & Enterprise Integrations
• Sales Cloud and Service Cloud integrations

Preferred Certifications

• Salesforce Certified Marketing Cloud Administrator
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Data Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
• Salesforce AI Associate / AI Specialist

Ideal Candidate Profile

A senior Salesforce marketing technology leader who can define enterprise architecture, govern best practices, design scalable customer engagement ecosystems, integrate Salesforce platforms, leverage Data Cloud and AI capabilities, and guide teams in delivering secure, compliant, and data-driven marketing solutions at scale.

Pay

The base compensation range for this role in the posted location is: $82,082–$193,440. Actual compensation may vary based on geographic location, education, certifications, relevant experience, seniority, performance, market conditions, internal pay equity, and other legally permissible factors. This range is subject to change as permitted by law.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits may include:

• Paid time off based on employee grade (A–F): Vacation 12–25 days, company-paid holidays, personal days, sick leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility