Sales Specialist, Senior Living

The Ashford of Grove City (Grove City, OH) – Full Time

About the Role

At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we foster a supportive and collaborative work environment where every employee-owner plays a vital role.

A career with Wallick Senior Living means a unique approach to senior living that goes beyond care to ensure our residents live their best lives through meaningful activities, delicious meals, and round-the-clock support.

Responsibilities

• Achieve and sustain occupancy goals by developing and implementing targeted sales strategies to meet or exceed budgeted occupancy levels through effective lead generation, conversion, and retention.
• Lead discovery and tour experiences by conducting personalized sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
• Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and execute marketing plans aligned with community goals and market trends on a quarterly basis.
• Coordinate the move-in process by collaborating with the Executive Director and internal departments to manage all aspects, ensuring a smooth and welcoming transition.
• Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that showcases the community’s lifestyle and standards.
• Ensure the resident room is ready for move-in, including placing the name(s) on the room(s).
• Conduct market research and competitive analysis to monitor local market conditions and competitor offers, informing sales strategies and identifying opportunities for differentiation.
• Manage and utilize CRM effectively by maintaining accurate and timely records of leads, interactions, and follow-ups, leveraging CRM data to prioritize outreach and analyze conversion metrics.
• Participate in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Update the forecast tracker regularly to reflect current lead status, projected move-ins, and occupancy trends.
• Complete admissions checklist and paperwork accurately and in a timely manner for each new resident, collaborating with the Business Office Manager, Director of Care, and other department heads.
• Plan and host marketing events that promote the community, engage prospects, and strengthen referral relationships.
• Conduct external business development activities by building and maintaining relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
• Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
• Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Perform other related responsibilities as assigned to support the overall success of the community.

Requirements

• Bachelor’s degree in marketing, business, or a related field preferred.
• Minimum of 2 years’ experience in senior living sales and marketing.
• Knowledge of applicable laws and regulations governing senior living communities.
• Senior living experience strongly preferred.
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry.
• Strong closing skills with the ability to achieve and exceed sales targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build trust and rapport with seniors, families, and professional referral sources.
• Highly organized with strong follow-up and time management skills.
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools.
• Compassionate, empathetic, and motivated by helping others.

Benefits

• Health, dental, and vision insurance effective within 2 weeks of starting.
• Gym membership reimbursement.
• Paid parental leave.
• 401K plan.
• Paid time off, including paid parental leave.
• Pay-on-Demand: access your money as you earn it.
• Tuition reimbursement, training, professional development, and advancement opportunities.
• Employee-owned company: share in profitability and contribute to your financial future.

Pay

$65,000 plus bonus.