Sales Specialist, Senior Living

Location: Sunbury, OH • Full Time

About the role

At Wallick Senior Living, our team understands that senior living is not just a job, but a calling. We take pride in caring for and empowering our residents as they choose to enjoy their golden years with us. With 1,000+ employees and a mission to open doors to homes, opportunity, and hope, we take pride in fostering a supportive and collaborative work environment where every employee-owner plays a vital role.

Responsibilities

• Achieve and sustain budgeted occupancy goals through targeted sales strategies, lead generation, conversion, and retention.
• Conduct personalized discovery sessions and community tours for prospective residents and their families, highlighting the benefits and lifestyle offered.
• Coordinate personalized and professional tour experiences, including preparing a customized welcome sign at the community entrance to greet each prospective resident and their family.
• Develop and execute quarterly marketing plans aligned with community goals and market trends.
• Collaborate with the Executive Director and internal departments to manage all aspects of the move-in process, ensuring a smooth and welcoming transition.
• Ensure model rooms are consistently maintained to reflect a warm, inviting, and well-presented environment that showcases the community’s lifestyle and standards.
• Ensure the resident room is ready for move-in and that the name(s) are on the room(s).
• Monitor local market conditions and competitor offers to inform sales strategies and identify opportunities for differentiation.
• Maintain accurate and timely records in the customer relationship management (CRM) system, ensuring all leads, interactions, and follow-ups are documented and tracked.
• Leverage CRM data to prioritize outreach, schedule follow-ups, and analyze conversion metrics to improve sales performance.
• Engage in daily sales huddles with the Executive Director to review pipeline activity, discuss strategy, and align priorities.
• Maintain and regularly update the forecast tracker to reflect current lead status, projected move-ins, and occupancy trends.
• Complete all admissions-related documentation and checklists accurately and in a timely manner for each new resident.
• Work closely with internal teams (Business Office Manager, Director of Care, and other department heads) to coordinate logistics, services, and communications related to resident move-ins and ongoing engagement.
• Plan and host marketing events that promote the community, engage prospects, and strengthen referral relationships.
• Build and maintain relationships with local healthcare providers, organizations, and referral sources to drive external lead generation and community visibility.
• Represent the community at local events and networking opportunities to enhance brand awareness and build referral partnerships.
• Monitor and manage the departmental budget, ensuring cost-effective execution of sales and marketing initiatives.
• Perform other related responsibilities as assigned to support the overall success of the community.

Requirements

• Bachelor’s degree in marketing, business, or a related field preferred.
• Minimum of 2 years’ experience in senior living sales and marketing.
• Knowledge of applicable laws and regulations governing senior living communities.
• Senior Living experience strongly preferred.
• Proven success in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry.
• Strong closing skills with the ability to achieve and exceed sales targets.
• Excellent communication, presentation, and interpersonal skills.
• Ability to build trust and rapport with seniors, families, and professional referral sources.
• Highly organized with strong follow-up and time management skills.
• Proficiency with CRM systems, Microsoft Office Suite, and digital communication tools.
• Compassionate, empathetic, and motivated by helping others.

Benefits

• Health, dental, and vision insurance effective within 2 weeks of starting.
• Gym membership reimbursement.
• Paid parental leave.
• 401K with company contributions.
• Paid time off.
• Pay-on-Demand: access your money as you earn it.
• Tuition reimbursement, training, and professional development opportunities.
• Employee-owned company: share in profitability and contribute to your financial future.

Pay

$65,000 base salary plus bonus.

About Wallick Senior Living

Wallick’s mission is to open doors to homes, opportunity, and hope for our residents, associates, and community. Our core values—Care, Character, and Collaboration—guide everything we do. We celebrate Diversity, Equity, Inclusion, and Belonging (DEI+B) in our workplace and communities, creating an environment where associates feel welcome, respected, and empowered to bring their authentic selves to work every day.