Sales Representative, On-Premise (North Austin)

Established in 1989, Morales Capital Group is a family-owned, multi-generational importer and distributor of alcohol beverages headquartered in Houston, Texas. The group includes MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. MCG is the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida, and 6th in California, with a network of partnerships spanning all 50 states. We offer a carefully curated, diverse portfolio of top-quality brands and strive to provide exceptional service to our business partners.

About the role

Reporting to the Area Manager, On-Premise, this role is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned North Austin and surrounding territories. The Sales Representative focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership. This position engages directly with on-premise decision-makers to influence menu placements and purchasing decisions, executing brand standards through effective promotions, staff education, and point-of-sale activation.

Morales Beverage Group Values

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

Responsibilities

• Account Management:
  • Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
  • Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
  • Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
  • Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
  • Ensure proper pricing, distribution, and inventory levels across assigned accounts.
  • Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
  • Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution:
  • Meet or exceed monthly, quarterly, and annual sales goals.
  • Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
  • Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
  • Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.
• Brand Building & Activation:
  • Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
  • Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
  • Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
  • Ensure point-of-sale materials and brand standards are properly executed.
  • Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Reporting & Administration:
  • Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
  • Accurately enter orders, account activity, and notes into the CRM system.
  • Track incentives, performance metrics, and program execution.
  • Maintain compliance with company policies and all applicable Texas alcohol regulations.
  • Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• Maintain a high level of professionalism and confidentiality.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership by:
  • Being approachable at all times.
  • Being known as a trusted resource for knowledge and guidance.
  • Desiring to deliver excellence in all aspects of work.
  • Living Above the Line – exhibiting ownership, accountability, and responsibility.
  • Being engaged – ensuring care about MBG and the work we do, from the top down.
  • Being responsive – doing what we say in a timely manner.
  • Being respected – known for accuracy in all we say and do.
  • Being confident – trusting in our ability to be successful and make good decisions.

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and adept at navigating through complex interactions.

Physical Requirements

• Physical demands may include sitting and typing/keyboarding using a computer or mobile device for a considerable amount of time.
• Physical demands may include walking, bending, reaching, standing, squatting, and stooping.
• Requires lifting, lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires driving daily to and from customer accounts within assigned territories.

Qualifications

• 21 years or older.
• High School Diploma or GED.
• Strong spirits knowledge preferred.
• 2+ years of beverage alcohol sales experience (On-Premise preferred).
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Ability to manage multiple projects effectively and professionally.
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships.
• Must be proactive, resourceful, and efficient.
• This position requires attendance at local meetings, local travel, and occasional out-of-town travel.
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment.
• Ensure reliable, insured transportation, in accordance with company policy, with minimum coverage of $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage.
• Must be able to pass a background and drug screening for hire and randomly throughout employment.

Benefits

We offer a competitive compensation package with a wide range of benefits for full-time employees.