Sales Representative, On-Premise (Dallas, Plano, McKinney)

Job Description

Reporting to the Area Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

Duties And Responsibilities

• Account Management
• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.
• Sales Execution
• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account's concept and target guest.
• Brand Building & Activation
• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Cook up tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.
• Reporting & Administration
• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Behavior & Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• A high level of professionalism and confidentiality is crucial to this role.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership with the purpose of:
• Being approachable at all times.
• Being known as a trusted resource for knowledge and guidance.
• Desiring to deliver excellence – Always looking for the very best product in what we do.
• Living Above the Line – Exhibiting ownership, accountability, and responsibility.
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down.
• Responsive – We do what we say in a timely manner.
• Respected – As professionals, we are known for accuracy in all we say and do.
• Confident – Trust in our ability to be successful and make good decisions.

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions.

Qualifications

• 21 years or older, High School Diploma or GED
• Strong Spirits knowledge preferred
• 2+ years of beverage alcohol sales experience (On-Premise preferred)
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Strong PC application skills in Microsoft Office Suite
• Able to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
• Must be proactive, resourceful, and efficient
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Must hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Must ensure reliable, insured transportation, in accordance with company policy
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment