Sales Representative, Off-Premise (Longview/Tyler/Kilgore)

Established in 1989, Morales Capital Group is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily family-owned, multi-generational importer and distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida, and 6th in California. MCG has cultivated a network of partnerships with over 140 regional distributors and control states, resulting in reach and presence in all 50 states in the U.S. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

About the role

Reporting to the Regional Branch Manager, the Sales Representative, Off-Premise is responsible for driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high levels of satisfaction and retention. This role enhances brand visibility by engaging directly with store-level decision-makers, influencing purchasing behavior, and executing in-store merchandising and promotional strategies. The Sales Representative provides tailored solutions to meet customer needs, delivers exceptional service, and processes orders on-site to support sales goals.

Core Values

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

Responsibilities

Account Management

• Build and maintain strong relationships with retail and off-premise accounts.
• Conduct regular visits to ensure compliance with merchandising standards and proper product placement.
• Execute brand programs, promotions, and schematics in line with company initiatives.
• Present and place new items, rotate stock, and ensure proper tagging and POS material usage.
• Negotiate for additional shelf space and store-level promotions (e.g., flyers).
• Collect and process store replenishment orders when applicable.
• Audit accounts and address issues promptly.
• Support special projects for regional chains and distributor partners.
• Travel daily within assigned territory (Longview, Tyler, Kilgore, and surrounding areas).

Sales Execution

• Meet or exceed monthly and quarterly sales goals.
• Drive incremental sales by introducing new products.
• Monitor inventory levels and recommend timely reorders to avoid out-of-stocks.

Merchandising & Marketing

• Ensure product displays meet company and retail visual standards.
• Implement and maintain displays, tastings, and other marketing programs.
• Educate retail staff on product knowledge to support in-store sales.

Reporting & Administration

• Complete accurate reports, paperwork, and POS documentation as required.
• Track sales activities, market trends, and competitor behavior.
• Provide actionable feedback to management on customer needs and opportunities.
• Demonstrate strong time management and multitasking skills.

Behavior and Communication Expectations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• Maintain a high level of professionalism and confidentiality.
• Establish and maintain effective working relationships with staff, department leaders, and executive leadership by:
  • Being approachable at all times.
  • Being known as a trusted resource for knowledge and guidance.
  • Desiring to deliver excellence—always looking for the very best product in what we do.
  • Living Above the Line—exhibiting ownership, accountability, and responsibility.
  • Being engaged—ensuring we all care about MBG and the work we do, from the top down.
  • Being responsive—we do what we say in a timely manner.
  • Being respected—as professionals, we are known for accuracy in all we say and do.
  • Being confident—trusting in our ability to be successful and make good decisions.

Competencies

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, builds constructive and effective relationships, and is adept at navigating through complex interactions.

Physical Requirements

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device.
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping.
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires driving daily to and from customer accounts within assigned territories.

Requirements

• Knowledge of the industry preferred.
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Ability to manage multiple projects effectively and professionally.
• Excellent communication skills and the ability to interact across teams in a fast-paced environment.
• Must be proactive, resourceful, and efficient.
• This position requires attendance at local meetings, local travel, and occasional out-of-town travel.
• 21 years or older.
• High School Diploma or GED.
• Hold a valid and current driver’s license within MVR policy guidelines throughout employment.
• Ensure reliable, insured transportation, in accordance with company policy. The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage.
• Must be able to pass a background and drug screening for hire and randomly throughout employment.

Benefits

We have a competitive compensation package with a wide range of benefits for full-time employees.