Sales Representative - NYC

About the role

The Sales Representative plays a crucial role in supporting the city’s most talented chefs, restaurateurs, hotels, cafes, and offices to ensure they execute consistent, high quality coffee programs. The Sales Representative will own the customer experience, assist clients to design and implement a coffee program that meets La Colombe’s standard of excellence, manage a portfolio of legacy clients, allocate company resources appropriately to fulfill the clients’ needs, source, convert, and onboard new clients to meet business targets, develop ownership of relationships with key hospitality professionals, assist account management team with day-to-day needs pertaining to the book of business, and work directly with the market sales manager to create a target list of accounts and actively work to convert these target accounts into new business.

Responsibilities

• Respond to incoming leads, with a 2-hour turnaround during business hours. Work with Market Sales Manager to create a target list of accounts. Utilize CRM tools to track leads through the sales process and use La Colombe methodology to qualify leads.
• Negotiate and execute contracts in line with the equipment lending model. Create customized proposals to convert qualified leads into new clients and win business. Maintain CRM to communicate, track, and onboard new deals.
• Provide consultation on all aspects of the coffee business, coffee equipment, product choice, layout design, and general business insights. Communicate and interact effectively with internal departments including client services, technical services, production, marketing, and retail. Work with the Food Service and National Accounts teams to execute complex deals. Maintain a flexible schedule allowing for, when needed, periodic travel, weekends, and after-hours work.
• Deliver the highest degree of customer service at every stage in the customer experience with thorough, reliable, and timely responses. Communicate professionally with client stakeholders at manager, executive, and ownership levels. Anticipate and proactively take charge of challenging situations finding solutions for clients in line with La Colombe’s resources.
• Set a positive example for the Account Management team: assist in their day-to-day activities, providing guidance, insight, and assistance with client requests. Be on time and prepared for meetings both internally and externally. Contribute to discussions, bringing a thoughtful point of view. Take ownership of a book of business.
• Develop productive working relationships with members of other departments including technical services, client services, marketing, operations team, production, fulfillment, and retail team. Identify key stakeholders to move deals and projects forward, while considering their time and resources. Update Market Sales Manager on deals, leads, and health of book of business regularly. Bring Market Sales Manager into the fold for large opportunities.
• Stay current on new restaurant and hotel openings both locally and nationally. Participate in coffee related events including trade shows, throwdowns, seminars, and other after-hours events. Seek out new coffee products, equipment, and industry trends. Establish relationships with chefs, managers, and hospitality staff to improve your network.

Requirements

• Passionate about coffee.
• 3 - 5 years' experience in Hospitality, Business to Business Sales, or the coffee industry.
• Proven record of accomplishment in your professional career.
• Positive and professional communication skills, both verbal and written.
• Strong interpersonal skills; ability to interact with all levels of internal and external contacts.
• The ability to efficiently manage various high-priority responsibilities while keeping management informed.
• Flexibility to work occasional nights, weekends.
• Occasionally assist lifting, moving, and/or carrying coffee equipment.
• Ability to travel locally (50 miles) and regionally (100+ miles), (70%, 30%, respectively).
• Ability to travel for up to 2-3 consecutive nights once or twice per month.
• Valid driver's license and vehicle.
• Ability to frequently work out of local La Colombe facility, visit existing and potential new customers in person.

PREFERRED QUALIFICATIONS

• 1 - 3 years of business-to-business sales experience.
• Fine dining, specialty coffee, or 4-star hotel experience.
• Experience using sales tools (salesforce, HubSpot, etc.).
• Experience with Microsoft/Google suite (excel, word, PowerPoint, or equivalents).
• Coffee Certifications (Q-Grader, AST, etc.).
• A thorough understanding of coffee’s journey from seed to cup, brewing techniques, extraction theory, and mastery of coffee equipment.

About Us

Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftsmanship, and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious, and convenient ready-to-make meals.

Salary Range

The salary range for this full-time position is $80,000 - $90,000, + commission + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Benefits

• Comprehensive benefits package, including medical, dental, vision coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement.
• 401k match of 100% on up to 5% of eligible pay.
• Fertility and childcare assistance.
• 12 weeks of parental leave at full pay after six months of continuous employment.
• Wellness resources, including an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym access (certain locations), and a monthly wellness newsletter to connect you with resources and timely information.
• Variety of paid time off, including 120 hours of paid time off, 11 holidays, and paid volunteer time off.