Sales Representative - Northern California

About the role

The Sales Representative is responsible for driving profitable revenue growth within an assigned territory by executing regional sales strategies and delivering integrated crop solutions across the Rovensa Next portfolio (Nutritional, Inoculants, Adjuvants, and Bio-Control). This role combines commercial execution, technical agronomy expertise, and customer development, partnering closely with distributors, growers, and internal technical teams to accelerate adoption, support cross-selling, and maximize product performance in the field.

Responsibilities

• Deliver against territory sales targets and cross-selling objectives across the full Rovensa Next portfolio.
• Identify, prioritize, and convert new business opportunities within distributors and key growers.
• Build and execute territory account plans focused on growth, retention, and share gain.
• Drive value-based selling, positioning solutions based on agronomic and economic benefits.
• Develop and maintain strong relationships with distributor leadership and sales teams, agronomists and crop advisors, and key growers and influencers.
• Support distributor capability through joint calls, training, and business planning.
• Act as a trusted advisor, ensuring customers receive tailored, outcome-based solutions.
• Deliver compelling technical presentations and training sessions to customers and internal stakeholders.
• Define and communicate crop-specific value propositions for key products and programs.
• Partner with Technical/Innovation teams to identify market needs, support product positioning and adoption, and ensure field-level success.
• Lead and support field trials, demonstrations, and validation programs within the territory.
• Translate trial results into commercial opportunities and customer insights.
• Increase product awareness through field days, trade shows, sponsorships, and industry engagement.
• Develop accurate monthly and quarterly sales forecasts.
• Support inventory planning and regional warehouse management.
• Partner with finance, customer care, and commercial teams on collections and account health.
• Maintain disciplined use of CRM and reporting tools.
• Monitor and report on competitive activity, market trends and pricing dynamics, and crop trends and agronomic challenges.
• Provide actionable insights to support portfolio strategy and innovation priorities.

Qualifications

• Bachelor's (required) or Master's (preferred) in Agronomy, Agriculture, Soil Science, Crop/Plant Protection, Horticulture, or related field.
• 5+ years of experience in agricultural sales or technical agronomy roles.
• Strong working knowledge of plant nutrition and crop protection, regional crops and production systems, and agronomic practices and product applications.

Skills

• Knowledge: Agronomic principles and crop production practices; product portfolio knowledge across seeds, crop protection, and related solutions; Microsoft Office Suite, Teams, and SharePoint; CRM systems and sales forecasting methodologies.
• Skills: Sales and solution selling; customer relationship management; communication (verbal and written); stakeholder influencing and collaboration; planning, prioritization, and territory management; sales forecasting and pipeline management.
• Abilities: Achieve and exceed sales targets; work independently with minimal supervision; analyze problems and develop practical solutions; build trust and credibility with customers; adapt sales approaches across diverse products and customer needs; take ownership and accountability for results.

Travel: Territory travel required, including 25% overnight travel.