Sales Representative (Charleston/Hilton Head/Beaufort)

About the role

Morales Beverage Group of South Carolina, a family‑owned importer and distributor of alcohol beverages, is seeking a Sales Representative to cover Charleston, Hilton Head, Beaufort and surrounding territories. The role reports to the General Manager and focuses on driving revenue growth through new account acquisition, strengthening client relationships, and ensuring high satisfaction and retention.

Responsibilities

• Account Management: Create and maintain strong relationships with On‑Premise and Off‑Premise accounts; conduct regular visits to maintain current placements and ensure ongoing satisfaction; serve as primary point of contact for assigned On‑ and Off‑premise clients.
• Sales Execution: Sell in new products to On‑Premise and Off‑Premise accounts; identify opportunities for portfolio expansion; meet and exceed sales targets within the assigned territory; drive product visibility and velocity through strategic placements and menu features.
• Brand Programming and Marketing: Execute brand programs, promotions, and supplier initiatives at the account level; coordinate and support on‑site events such as tastings, staff trainings, and promotional activations; ensure proper execution of brand standards and promotional materials across all accounts.
• Territory Management: Travel daily within the assigned territory to service accounts and pursue new business; prioritize high‑impact visits to maximize territory efficiency and sales opportunities; monitor and report on account performance and compliance with program execution.
• Reporting and Insights: Provide regular feedback on market trends, competitor activity, and account‑level opportunities; track sales activities, placements, and promotional effectiveness; deliver actionable insights to internal stakeholders to support strategic planning.
• Perform all other duties as assigned by leadership.

Requirements

• 21 years of age or older.
• High School Diploma or GED.
• Valid and current driver’s license meeting MVR policy guidelines.
• Reliable, insured transportation with minimum coverage: $100,000 bodily injury, $300,000 liability, $50,000 property damage.
• Ability to pass background and drug screening for hire and randomly throughout employment.
• Physical demands may include sitting/typing, walking, bending, reaching, standing, squatting, stooping, and lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
• Daily driving to and from customer accounts within assigned territory.

Qualifications

• Knowledge of the alcohol beverage industry preferred.
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives.
• Strong PC application skills in Microsoft Office Suite.
• Ability to manage multiple projects effectively and professionally.
• Excellent communication skills and ability to interact across teams in a fast‑paced environment.
• Proactive, resourceful, and efficient.
• Willingness to attend local meetings, undertake local travel, and occasional out‑of‑town travel.

Skills

• Customer Focus: dedicated to meeting expectations, ensuring high satisfaction, and fostering strong relationships.
• Negotiating: skilled at negotiating with clients to secure favorable outcomes, understanding needs, aligning with company goals.
• Drive for Results: strong commitment to achieving business targets, consistently pushing for excellence.
• Time Management: effectively manages time by prioritizing tasks, meeting deadlines, balancing multiple responsibilities.
• Interpersonal Savvy: relates well to all kinds of people, builds constructive relationships, navigates complex interactions.
• Professionalism and confidentiality; approachable, trusted resource, ownership/accountability, engaged, responsive, respected, confident.