Sales Representative- Bilingual English/Spanish

Ziegler CAT is seeking a driven and customer focused Branch Sales Representative to support branch level and area growth by identifying new customer opportunities, generating leads, and converting prospects into Building Construction Products (BCP) equipment sales. This role emphasizes outbound prospecting, customer acquisition, and close collaboration with the marketing team to increase demand, drive transactions, and expand the dealership’s presence in the small to mid-sized construction equipment market. Bilingual English/Spanish strongly preferred. Responsibilities Identify and pursue new customer opportunities through outbound calls, local outreach, and participation in community eventsHandle inbound branch walk-in and sales callsCollaborate with the marketing team to develop and execute targeted lead-generation campaigns aligned with branch goalsResponding to leads within company-defined response timeAchieves consistent weekly call activity quotas to align with productivity matrixValidate and contact assigned accounts, ensuring accurate contact data exists and working to create self-generated leadsRepresent the dealership at fairs, parades, customer events, and local shows to build brand awareness and capture new leadsUncover customer needs and align them with appropriate BCP solutionsSchedule and conduct product demos, prepare and present quotes, and perform off-site trade-in inspectionsConvert leads to new BCP sales through consultative selling, persistent follow-up, and strong relationship-buildingPartner with outside sales representatives, service teams, and technical coordinators to ensure seamless customer experienceMaintain accurate CRM records and provide marketing with feedback on lead quality and campaign performanceUpdate equipment pricing sheets and assist with new machine display selection, layout, and movementAssist with local retail efforts when branch retail champion is unavailable Support Parts and Rental customers during peak times Qualifications High school diploma or GED required; Bachelor’s degree with concentration in business or related field preferred1-3 years of sales experience, preferably in equipment, or other customer‑facing selling environmentsMechanical or equipment aptitude with the ability to understand construction machine applications and customer valueStrong communication and interpersonal skillsExperience using CRM systems and digital marketing tools for activity tracking, lead management, and pipeline developmentSelf-starter with a hunter mentality and a passion for driving growthMust have and maintain a clean driving record for off-site visitsBilingual English/Spanish strongly preferred Travel Up to 10% within the local territory Minimum Physical Qualifications Working conditions may be indoor and/or outdoor. Noise level may be moderate at times. Position will include standing, sitting, walking, use of hands, talking, and hearing. This job description is intended to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Ziegler Inc. will reasonably accommodate the known disabilities of qualified disabled individuals. SEE YOURSELF AT ZIEGLER Founded in 1914, Ziegler is a third-generation, family-owned CAT dealer with over 2400 employees across 30+ locations in Minnesota, Iowa and northern Missouri. Since day one Ziegler has had the same philosophy- if the customer is successful- then Ziegler will be successful. That is why Ziegler is committed to providing employees with the best possible work environment and the right tools for career development. This means great benefits, work/life balance, and ongoing professional development and training. Fulfill your calling by starting a career with Ziegler today! The total compensation (base plus incentive) for this position is $74,200.00 to $111,300.00 Benefits Starting wage is dependent on skills, experience, and education. Along with competitive pay, full time positions are benefits eligible which includes: Health, Dental, Vision and Life Insurance15 days of PTO your first year, accrual starts day 19 paid holidays401(k) plan with company contribution and matchHSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each yearShort-Term and Long-Term Disability Insurance, FSA & EAPPaid Parental Leave & Funeral LeaveFitness membership discountEducation Assistance At Ziegler Inc. we’re committed to equal opportunity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.