Sales Representative

Salary: $69,000 - $74,000 a year (includes fixed salary and variable pay, DOE)

About the Role

This position is responsible for managing an assigned territory to achieve appropriate sales volume. Responsibilities include introducing and promoting new products, improving distribution, ensuring promotion results, and serving as a merchandising consultant for off-premise accounts. The role requires occasional physical demands and adherence to company safety policies.

Responsibilities

• Territory Management
  • Manage an assigned territory by monitoring business conditions, identifying new opportunities, and maintaining account records.
  • Develop trust and confidence with retailers as a merchandising consultant.
  • Compile lists of prospective customers for sales leads.
  • Travel throughout the territory to engage with regular and prospective customers in person and by phone.
  • Prepare for sales calls by reviewing customer history, credit information, and product knowledge.
  • Provide timely and accurate reporting to sales management on sales, distribution, and promotion issues.
• Selling
  • Maximize sales through pre-planning and executing daily, weekly, and monthly objectives.
  • Develop in-depth knowledge of products and competitive offerings.
  • Make persuasive presentations, answer questions, and overcome objections.
  • Demonstrate products using samples or catalogs, emphasizing salable features.
  • Quote prices, solicit orders, and follow up with customers and prospects.
  • Write orders, design displays, and organize on-site promotions.
• Merchandising
  • Apply in-store merchandising principles in assigned retail accounts.
  • Influence retailers to use shelf management, cold box, and floor display guidelines.
  • Utilize point-of-sale materials to enhance merchandising success.
• Servicing
  • Maintain product rotation, cleanliness, stock levels, and rebates for all assigned accounts.
  • Adhere to the company’s professional dress and appearance policy.
  • Perform job duties safely and considerately.

Requirements

• High school diploma or GED preferred; one to two years of related experience or equivalent combination of education and experience.
• Must be 21 years of age.
• Valid driver’s license, good driving record, proof of auto insurance (SR-22 not acceptable), and reliable transportation.
• Preferred: Beverage sales/merchandising experience, local market knowledge, customer service skills, or distribution industry experience.
• Excellent written and verbal communication skills.
• Self-motivated, highly organized, and able to work with minimal supervision while managing competing priorities.

Physical Demands

• Use of pallet jacks and hand carts to load and unload products.
• Frequently lift and/or move 10-40 pounds; occasionally move/push or pull up to 250 pounds (e.g., loaded hand cart or pallet).
• Regularly stand, walk, lift products from floor to waist or overhead, use hands to handle objects/tools, and communicate verbally.
• Occasionally sit, climb, balance, stoop, kneel, or crouch.

Work Environment

• Moderate noise levels, occasionally high due to environmental factors.

Benefits

• Up to 3 weeks of Paid Time Off to start.
• 9 paid holidays annually.
• Medical, dental, and vision benefits.
• 401(k) with employer match.