Sales Representative

Job Summary

We are seeking a motivated and experienced Sales Representative to join our team, specializing in rental equipment sales and the sale of new and used Caterpillar construction equipment, as well as related products and services. This position will be responsible for sales in the following counties: Seneca, Wyandot, Marion, Crawford, Richland, and Ashland. This role requires a strategic, customer-focused approach to territory management, sales execution, and relationship building.

Key Responsibilities

• Sell Caterpillar construction equipment and related services.
• Equipment rental sales.
• Manage your territory effectively through strategic planning and execution.
• Build strong customer relationships by demonstrating product knowledge and business insight.
• Negotiate deals that align with both customer needs and company goals.
• Maintain accurate records in Sales Link, including leads, opportunities, and account activities.
• Prepare and deliver timely and accurate quotes, contracts, financial documents, and delivery records.
• Collaborate with factory representatives to drive mutually beneficial outcomes.
• Apply professional sales techniques to overcome objections and highlight product features and benefits.

Qualifications

• A high school diploma or equivalent is required; a college degree is preferred.
• A minimum of 5 years of experience in the construction equipment industry is strongly preferred.
• Experience with Caterpillar equipment preferred.
• Valid driver’s license with a clean driving record.

Key Competencies

• Strong sales aptitude and customer service orientation.
• Excellent communication (verbal and written), organizational, and multitasking skills.
• Proficient in computer systems and CRM tools.
• Self-starter with high energy and the ability to learn technical materials quickly.
• Skilled in negotiation and relationship management.

Employee Benefits

• 401(k) with company match and discretionary contributions.
• Health Insurance: Two plan options, including an HSA with up to $1,200 annual match.
• Dental & Vision Insurance: Comprehensive coverage.
• Life & Disability Insurance: Includes short- and long-term disability.
• Financial Access: Membership in a credit union is available.
• Education Support: Scholarships for employees’ spouses and children through the Ohio Machinery Education and Opportunity Foundation.

Physical Requirements

• Ability to work in an office setting and occasionally in field environments.
• Must be able to sit or stand for extended periods and occasionally lift moderate weights.
• Requires the use of standard office equipment and effective verbal communication.
• The work environment ranges from quiet (office) to moderate to loud (shop and field).