Sales Operation Manager, Advertising
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content.
We need to parse the posting.
Content:
- Intro about Expedia Group (maybe "About the role"? Actually "About the role" is a heading we can use for description of role. The posting includes a paragraph about role: "Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team ..." So we can put that under About the role.
- Responsibilities: The bullet list after "In this role, you will" includes many items. Those are responsibilities.
- Requirements/Qualifications: There's a section "Experience And Qualifications" with bullet list of qualifications. Also there are sections "Analysis and performance", "Project and stakeholder management", "Business, technology, and industry understanding". Those seem like skill areas or competencies. Could be under Skills or Requirements. We need to decide.
We have headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to avoid duplication. Perhaps combine Requirements and Qualifications? But we need to follow instruction: use those headings only if content exists. We can put qualifications under "Qualifications". Requirements maybe under "Requirements". But we have overlapping content. Let's see.
The posting includes:
- "Experience And Qualifications" with bullet list: Bachelor's degree..., 5+ years..., Advanced Salesforce expertise..., Strong analytical skills..., Demonstrated ability..., Experience managing multiple..., Strong program..., Experience analyzing..., Familiarity..., Strong business acumen..., Ability to apply..., Excellent written..., Proven ability..., Experience building..., Strong attention...
That's qualifications.
Then there are sections:
"Analysis and performance" with bullet list of analysis-related tasks.
"Project and stakeholder management" with bullet list.
"Business, technology, and industry understanding" with bullet list.
These could be considered "Skills" or "Requirements". Since we have a Skills heading, we could put those under Skills. Or we could treat them as Requirements. But we have both Requirements and Qualifications headings; we could put the Experience And Qualifications under Qualifications, and the other three sections under Skills (or Requirements). Let's decide: Use Qualifications for education/experience etc. Use Skills for the competency areas (analysis, project management, business understanding). Could also put Requirements for any mandatory requirements (like degree, years experience) but we already have that in Qualifications. To avoid duplication, maybe we put the Experience And Qualifications under Qualifications, and the three competency sections under Skills. Then we don't need a Requirements section (skip). That seems fine.
Benefits: There's a "Benefits And Perks" section with list: medical, dental, vision coverage, paid time off, Employee Assistance Program, wellness and travel reimbursement, travel discounts, IATAN membership. So we can include Benefits.
Pay: There's a Pay range: "The total cash range for this position in Seattle is $110,500.00 to $155,000.00. Employees in this role have the potential to increase their pay up to $177,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future." That's specific content, so include Pay.
Schedule: No mention of schedule (like full-time, remote, etc). Not present, so omit Schedule.
Now we need to output HTML fragment with headings and - for lists,
for prose.
We must not include boilerplate like EEO, accommodation requests, important notice, equal opportunity, etc. Remove those.
Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. The posting includes accommodation requests, important notice, equal opportunity, etc. We'll strip those.
We need to preserve all substantive information. So we need to keep the intro paragraph about Expedia Group and the role description. Also the responsibilities list. Also the qualifications list. Also the analysis/performance, project/stakeholder management, business/tech/industry understanding lists. Also benefits list. Also pay info.
We must not repeat the job title as a heading. So no
Sales Operations Manager, Advertising
. Good.
We need to decide how to structure the About the role section: likely a containing the description.
Let's extract the About the role content: Starting after "Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team plays a critical role..." Actually the posting includes: "Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team plays a critical role in enabling business growth through scalable processes, effective systems, and operational excellence. We partner closely with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to improve productivity, streamline workflows, and deliver data-driven solutions that help the organization operate more efficiently. We are seeking a Sales Operations Manager, Advertising to lead complex operational initiatives that improve sales effectiveness and support business scale. In this role, you will evaluate current processes, identify opportunities for improvement, design and implement solutions, and measure success through data and performance analysis. You will be responsible for initiatives that span lead and opportunity management, account planning, go-to-market processes, workflow automation, reporting, analytics, and business transformation efforts. Working cross-functionally, you will influence stakeholders across the organization and help shape the future of our advertising sales operations strategy."
That seems like a description of the role. We'll put that in About the role as prose (maybe multiple paragraphs). Could split into paragraphs but we can keep as one
.
Now Responsibilities: The list after "In this role, you will" includes many bullet-like sentences. Actually the text after "In this role, you will" includes a series of sentences separated by line breaks? Let's capture them:
- Design, implement, and optimize workflows and operational processes that improve sales productivity, efficiency, and effectiveness
- Partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to gather requirements, identify business challenges, and develop scalable solutions
- Lead initiatives related to lead management, opportunity workflows, account design, account planning, and go-to-market processes for new products and solutions
- Evaluate and implement automation, reporting, and data-driven tools that improve operational performance and decision-making
- Investigate business challenges, analyze data, and translate findings into actionable recommendations and business requirements
- Measure the effectiveness of programs and process improvements through data analysis, stakeholder feedback, and performance metrics
- Develop business cases and quantify opportunities to support investments in process improvements and operational enhancements
- Lead complex cross-functional projects, establish project plans, define milestones, and drive execution against business objectives
- Serve as a trusted advisor to stakeholders and senior leaders by providing operational expertise and strategic recommendations
- Identify project risks, develop mitigation plans, manage budgets where applicable, and communicate progress to stakeholders
- Create clear and effective communication materials, documentation, presentations, policies, and training resources
- Support change management and adoption efforts by partnering with internal teams on training and enablement initiatives
- Collaborate with Field Operations partners responsible for sales planning, territory design, compensation programs, incentives, and sales enablement to drive broader operational success
- Maintain awareness of advertising, technology, travel, and media industry trends to identify opportunities for process innovation and continuous improvement
We'll put each as
- under a
inside Responsibilities.
Now Qualifications: The list under "Experience And Qualifications". Let's extract each bullet:
- Bachelor's degree, Master's degree, or equivalent professional experience
- 5+ years of relevant experience with a Bachelor's degree or 3+ years of relevant experience with a Master's degree
- Advanced Salesforce expertise, including experience as a Salesforce power user or administrator
- Strong analytical skills with advanced Excel proficiency and working knowledge of SQL and AI-enabled data analysis tools
- Demonstrated ability to influence and communicate effectively with senior leaders and cross-functional stakeholders
- Experience managing multiple complex programs simultaneously while maintaining strong project documentation and organizational rigor
- Strong program and project management skills, including planning, prioritization, execution, and change management
- Experience analyzing business processes, identifying operational improvements, and implementing scalable solutions
- Familiarity with technology, travel, advertising, media, or related industries
- Strong business acumen with experience partnering closely with sales and marketing organizations
- Ability to apply business strategy and customer needs to process, technology, and operational design decisions
- Excellent written and verbal communication skills with the ability to tailor messaging for diverse audiences
- Proven ability to navigate ambiguity, solve complex problems, and drive measurable business outcomes
- Experience building stakeholder relationships and influencing decisions without direct authority
- Strong attention to detail combined with the ability to balance strategic thinking and operational execution
We'll put each as - under Qualifications.
Now Skills: We have three sections: Analysis and performance, Project and stakeholder management, Business, technology, and industry understanding.
We could combine them under Skills heading with subheadings? But we only allowed
for section headings. Could we have nested headings? Not specified. Probably we should just have one Skills section and list all items from those three sections as
- . However we might lose the categorization. But instruction: "Prefer a few substantive sections over many thin ones." So we can combine them into Skills.
Thus Skills section will contain all items from those three sections.
Let's extract items:
Analysis and performance:
- Investigate questions and business challenges to establish facts, reach conclusions, and summarize findings into requirements while owning or helping design solutions
- Identify methods for collecting data, perform analyses, and articulate findings to evaluate the impact of process changes
- Use an understanding of current business processes, objectives, and challenges to recommend solutions and improvements
- Measure stakeholder satisfaction and the efficiency and effectiveness of programs and processes using surveys, questionnaires, and other data collection methods
- Identify and leverage existing data sources to evaluate business performance and operational effectiveness
- Size opportunities and develop business cases to support change initiatives and associated investments
Project and stakeholder management:
- Lead increasingly complex non-technical projects and support adaptive programs operating in ambiguous environments
- Act as a trusted advisor to team members, stakeholders, and leadership
- Identify resource needs for projects and make recommendations regarding people, technology, partners, and other support requirements
- Establish and maintain stakeholder trust by effectively addressing concerns and advocating for long-term business interests
- Ensure business requirements are completed according to defined specifications and designs
- Develop project schedules, define timelines, prioritize tasks, and drive achievement of key milestones
- Keep stakeholders informed of progress, risks, and changes that may impact project delivery
- Proactively manage project risks through anticipation, mitigation planning, and ongoing monitoring
- Create, track, and report on project budgets when applicable
- Tailor communication style, content, and format to effectively engage different audiences
Business, technology, and industry understanding:
- Develop awareness of industry trends, challenges, and emerging concepts relevant to advertising, technology, media, and travel
- Build a broad understanding of industry products, services, and their applications while evaluating associated opportunities and tradeoffs
- Help stakeholders explore and understand broader business challenges and opportunities
- Demonstrate understanding of complex information, including legal, operational risk, and regulatory considerations, and clearly communicate key takeaways
- Create clear, concise, and organized communication materials including policies, procedures, guidelines, presentations, and organizational communications
- Adapt messaging and delivery methods to meet the needs and understanding levels of different audiences while appropriately simplifying technical concepts
We'll put each as
- under Skills.
Now Benefits: list:
- medical, dental, and vision coverage
- paid time off
- an Employee Assistance Program
- wellness and travel reimbursement
- travel discounts
- International Airlines Travel Agent Network (IATAN) membership
We'll put each as
- .
Pay: we have prose about pay
- for lists,
for prose. We must not include boilerplate like EEO, accommodation requests, important notice, equal opportunity, etc. Remove those. Also remove duplicated lines, navigation, cookie, legal, scam-warning, application instructions. The posting includes accommodation requests, important notice, equal opportunity, etc. We'll strip those. We need to preserve all substantive information. So we need to keep the intro paragraph about Expedia Group and the role description. Also the responsibilities list. Also the qualifications list. Also the analysis/performance, project/stakeholder management, business/tech/industry understanding lists. Also benefits list. Also pay info. We must not repeat the job title as a heading. So no
Sales Operations Manager, Advertising
. Good. We need to decide how to structure the About the role section: likely acontaining the description. Let's extract the About the role content: Starting after "Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team plays a critical role..." Actually the posting includes: "Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team plays a critical role in enabling business growth through scalable processes, effective systems, and operational excellence. We partner closely with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to improve productivity, streamline workflows, and deliver data-driven solutions that help the organization operate more efficiently. We are seeking a Sales Operations Manager, Advertising to lead complex operational initiatives that improve sales effectiveness and support business scale. In this role, you will evaluate current processes, identify opportunities for improvement, design and implement solutions, and measure success through data and performance analysis. You will be responsible for initiatives that span lead and opportunity management, account planning, go-to-market processes, workflow automation, reporting, analytics, and business transformation efforts. Working cross-functionally, you will influence stakeholders across the organization and help shape the future of our advertising sales operations strategy." That seems like a description of the role. We'll put that in About the role as prose (maybe multiple paragraphs). Could split into paragraphs but we can keep as one
. Now Responsibilities: The list after "In this role, you will" includes many bullet-like sentences. Actually the text after "In this role, you will" includes a series of sentences separated by line breaks? Let's capture them: - Design, implement, and optimize workflows and operational processes that improve sales productivity, efficiency, and effectiveness - Partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to gather requirements, identify business challenges, and develop scalable solutions - Lead initiatives related to lead management, opportunity workflows, account design, account planning, and go-to-market processes for new products and solutions - Evaluate and implement automation, reporting, and data-driven tools that improve operational performance and decision-making - Investigate business challenges, analyze data, and translate findings into actionable recommendations and business requirements - Measure the effectiveness of programs and process improvements through data analysis, stakeholder feedback, and performance metrics - Develop business cases and quantify opportunities to support investments in process improvements and operational enhancements - Lead complex cross-functional projects, establish project plans, define milestones, and drive execution against business objectives - Serve as a trusted advisor to stakeholders and senior leaders by providing operational expertise and strategic recommendations - Identify project risks, develop mitigation plans, manage budgets where applicable, and communicate progress to stakeholders - Create clear and effective communication materials, documentation, presentations, policies, and training resources - Support change management and adoption efforts by partnering with internal teams on training and enablement initiatives - Collaborate with Field Operations partners responsible for sales planning, territory design, compensation programs, incentives, and sales enablement to drive broader operational success - Maintain awareness of advertising, technology, travel, and media industry trends to identify opportunities for process innovation and continuous improvement We'll put each as
- under a
- inside Responsibilities.
Now Qualifications: The list under "Experience And Qualifications". Let's extract each bullet:
- Bachelor's degree, Master's degree, or equivalent professional experience
- 5+ years of relevant experience with a Bachelor's degree or 3+ years of relevant experience with a Master's degree
- Advanced Salesforce expertise, including experience as a Salesforce power user or administrator
- Strong analytical skills with advanced Excel proficiency and working knowledge of SQL and AI-enabled data analysis tools
- Demonstrated ability to influence and communicate effectively with senior leaders and cross-functional stakeholders
- Experience managing multiple complex programs simultaneously while maintaining strong project documentation and organizational rigor
- Strong program and project management skills, including planning, prioritization, execution, and change management
- Experience analyzing business processes, identifying operational improvements, and implementing scalable solutions
- Familiarity with technology, travel, advertising, media, or related industries
- Strong business acumen with experience partnering closely with sales and marketing organizations
- Ability to apply business strategy and customer needs to process, technology, and operational design decisions
- Excellent written and verbal communication skills with the ability to tailor messaging for diverse audiences
- Proven ability to navigate ambiguity, solve complex problems, and drive measurable business outcomes
- Experience building stakeholder relationships and influencing decisions without direct authority
- Strong attention to detail combined with the ability to balance strategic thinking and operational execution
We'll put each as
- under Qualifications.
Now Skills: We have three sections: Analysis and performance, Project and stakeholder management, Business, technology, and industry understanding.
We could combine them under Skills heading with subheadings? But we only allowed
for section headings. Could we have nested headings? Not specified. Probably we should just have one Skills section and list all items from those three sections as
- . However we might lose the categorization. But instruction: "Prefer a few substantive sections over many thin ones." So we can combine them into Skills. Thus Skills section will contain all items from those three sections. Let's extract items: Analysis and performance: - Investigate questions and business challenges to establish facts, reach conclusions, and summarize findings into requirements while owning or helping design solutions - Identify methods for collecting data, perform analyses, and articulate findings to evaluate the impact of process changes - Use an understanding of current business processes, objectives, and challenges to recommend solutions and improvements - Measure stakeholder satisfaction and the efficiency and effectiveness of programs and processes using surveys, questionnaires, and other data collection methods - Identify and leverage existing data sources to evaluate business performance and operational effectiveness - Size opportunities and develop business cases to support change initiatives and associated investments Project and stakeholder management: - Lead increasingly complex non-technical projects and support adaptive programs operating in ambiguous environments - Act as a trusted advisor to team members, stakeholders, and leadership - Identify resource needs for projects and make recommendations regarding people, technology, partners, and other support requirements - Establish and maintain stakeholder trust by effectively addressing concerns and advocating for long-term business interests - Ensure business requirements are completed according to defined specifications and designs - Develop project schedules, define timelines, prioritize tasks, and drive achievement of key milestones - Keep stakeholders informed of progress, risks, and changes that may impact project delivery - Proactively manage project risks through anticipation, mitigation planning, and ongoing monitoring - Create, track, and report on project budgets when applicable - Tailor communication style, content, and format to effectively engage different audiences Business, technology, and industry understanding: - Develop awareness of industry trends, challenges, and emerging concepts relevant to advertising, technology, media, and travel - Build a broad understanding of industry products, services, and their applications while evaluating associated opportunities and tradeoffs - Help stakeholders explore and understand broader business challenges and opportunities - Demonstrate understanding of complex information, including legal, operational risk, and regulatory considerations, and clearly communicate key takeaways - Create clear, concise, and organized communication materials including policies, procedures, guidelines, presentations, and organizational communications - Adapt messaging and delivery methods to meet the needs and understanding levels of different audiences while appropriately simplifying technical concepts We'll put each as
- under Skills. Now Benefits: list: - medical, dental, and vision coverage - paid time off - an Employee Assistance Program - wellness and travel reimbursement - travel discounts - International Airlines Travel Agent Network (IATAN) membership We'll put each as
- . Pay: we have prose about pay
- under Qualifications.
Now Skills: We have three sections: Analysis and performance, Project and stakeholder management, Business, technology, and industry understanding.
We could combine them under Skills heading with subheadings? But we only allowed