Sales National Account Executive - Central and Western MA

About the role

Manages sales territory of national, regional and local multi-unit operators, ensuring customer needs are met, managing all aspects of foodservice sales, marketing, distribution and budgeted sales and gross profit objectives are achieved/exceeded.

Responsibilities

• Regularly calls on existing and potential customers per defined call frequency plan to meet/exceed their needs and achieve sales budgets.
• Effectively manages segment markets by location, potential and size.
• Develops short and long-term strategies to call on high potential accounts, and manages time and resources to cover the entire sales territory.
• Correctly uses marketing and presentation material to assist in making sales.
• Develops and executes quarterly business plan, including account-specific actions related to achieving goals.
• Buils long-term relationships by becoming knowledgeable about customers’ business.
• Effectively listens for information to uncover their needs.
• Summarizes information gained during sales interaction to reinforce understanding.
• Deals immediately with customer objections by discussing them openly and honestly.
• Communicates with local brokers/manufacturer representatives to uncover sales opportunities.
• Follows through on all commitments in a timely manner.
• Matches the customers long- and short-term needs to the features and benefits of Broadline's service system, and advocates ideas and solutions that promote customers’ business strategies.
• Compares features and benefits of Broadline’s services to those of competitors.
• Develops appropriate bids and menus for all products to support customers’ business strategies.
• Refers non-sales problems (delayed shipments, expediting orders, etc.) to Sales Managers, center personnel or Richmond support group quickly and effectively.
• Communicates appropriate customer information, including issues, problems and needs to distribution center customer service team and merchandising on a regular basis.
• Enlists the assistance of Sales Managers as needed, and involves management in appropriate meetings both internally and externally.
• Effectively uses Broadline's information system, laptop computer and telephone to provide value to the customer relationship through presentation material, correspondence and telephone calls.
• Retrieves and utilizes information continually to make the appropriate and profitable recommendation on pricing for the customer and Broadline.
• Must travel to see customers at their location and perform administrative management of assigned customer base.
• Performs other related duties as assigned.

Requirements

• High School Diploma/GED or Equivalent
• Experience: 2 – 4 years of foodservice sales experience.
• Valid Driver’s License.
• Meet company Motor Vehicle Report requirements.
• Able to travel as required.

Qualifications

• Must have a valid driver’s license.
• Must be able to travel as required.

Skills

• Effective communication skills.
• Customer relationship management.
• Marketing and presentation skills.
• Time management and organizational skills.
• Problem-solving abilities.
• Ability to work independently and as part of a team.

Pay

$65K - $70k

Schedule

Must be available to travel to customers' locations.