Sales Marketing Specialist (Calhoun, Georgia, United States, 30701)

About the role

The Sales Marketing Specialist at Mohawk Industries supports sales objectives and marketing initiatives. This role focuses on developing and executing integrated marketing campaigns to drive sales and enhance brand awareness.

Responsibilities

• Help design and implement effective marketing campaigns to support sales initiatives and business goals.
• Collaborate with the Sales team to understand target audiences and create tailored marketing materials.
• Develop compelling content for various marketing channels, including email, social media, website, and print.
• This includes blog posts, articles, newsletters, and social media posts.
• Provide the Sales team with necessary marketing materials, such as brochures, presentations, and product information.
• Assist in the creation and management of sales tools, including CRM systems and lead generation platforms.
• Track and analyze the performance of sales support materials to ensure they meet the needs of the Sales team.
• Ensure all content aligns with brand guidelines and effectively communicates key messages.
• Manage content calendars to ensure timely and consistent delivery of marketing materials.
• Work closely with cross-functional teams, including Sales, Product Development, and Customer Service, to ensure alignment on marketing objectives.
• Foster strong relationships with external partners, agencies, and vendors to enhance marketing efforts.
• Communicate effectively with stakeholders at all levels to keep them informed of marketing activities and results.
• Track and report on the performance of marketing campaigns and sales initiatives.
• Perform other duties as needed.

Requirements

• Bachelor’s degree in a related field or equivalent education and/or experience.
• 2-4 years’ relevant experience or equivalent education and/or experience.

Qualifications

• Demonstrates strong knowledge of technical, process, and business principles as well as industry practices and standards.
• Excellent communication, problem solving, and organizational skills.
• Able to multitask, prioritize, and manage time effectively.
• High level of integrity and discretion in handling sensitive and confidential data.
• Proficient using Microsoft Office Suite products.

Skills

• Strong understanding of marketing principles and strategies.
• Experience in creating and managing marketing campaigns.
• Ability to work collaboratively with cross-functional teams.
• Effective communication and interpersonal skills.

Benefits

Mohawk Industries offers a comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

Compensation is commensurate with experience and qualifications.

Schedule

Full-time position.

Company Information

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

About Mohawk Industries

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.