Sales & Marketing Spclst

Overview

The Sales and Marketing Specialist is responsible for managing the operational aspect of the Sales Department, as well as assisting in the store’s marketing efforts, which could include promotions, customer events, Getaways and boat shows. The Sales and Marketing Specialist will provide excellent customer service to all customers.

Key Tasks

• Enthusiastically embrace the MarineMax values by assisting the sales team with sales events and promotions and prospecting to increase sales.
• Invites customers to sales dock and provides customers with sales information, brochures and publications containing sales, special events and promotional information.
• Confer with customers in person or by telephone to answer questions regarding sales, events or promotions including schedules, locations and points of interest, restaurants, hotels, dock space, or other marina accommodations.
• Actively engage in Internet leads and business networking.
• Actively participate in boat shows and other off-site promotions.
• Maintain appropriate online listings for all Inventory onsite.
• Project a professional and knowledgeable image to all customers.
• Aid in the daily maintenance and organization of inventory onsite.
• Demonstrate basic Seamanship skills to assist customers at marina.
• Perform administrative duties to support sales team.
• Assist with the local advertising and branding efforts.
• Maintain strong vendor relationships with various marketing partners.
• Keep current on best practices and emerging technologies and trends within the industry.
• Drive social media communications for store. Maintain and update local store Facebook Page. Plan, develop and schedule content, create response-generating contests and campaigns, interact and engage with customers and respond to questions.
• Arrange for transportation, accommodations, activity equipment and services personnel during customer events. Provide customers with event related brochures and publications containing event information such as local customs, points of interest, and special events occurring in various locations; May lead point-of-interest tour groups.
• Confer with customers in person or by telephone to answer questions and explain event or promotion including event schedules, points of interest, restaurants, hotels, dock space, or other accommodations.
• Cook up boat video walk-thrus w/ General Manager.
• Implement/Display all Current OEM & MarineMax POP.
• Liaison to Charitable and Community Events. Local Chamber of Commerce/CVB Liaison.

Key Result Areas

• Internal/External customer satisfaction/FANS
• Positive working relationship with both internal and external constituents
• Ability to work independently
• Ability to develop, coordinate, and evaluate complex projects and activities
• Efficiently respond in a calm and effective manner to a variety of demands and projects
• Demonstrate effective verbal and written communication skills
• Ability to establish and meet deadlines
• Establish and maintain good working relationships with all levels of the organization and the public
• Use office automation tools to prepare a variety of documents, reports and records
• Work independently and make sound decisions
• Ensure success of all promotional events
• Develop, coordinate, and evaluate complex projects and activities
• Collection of comprehensive survey information of projects and events