Sales Manager – Education Products & Growth Strategy

About the role

We are seeking an experienced and strategic Sales Manager to lead a high-performing sales team while driving business growth, market expansion, and product development initiatives within the education sector. This leadership role is ideal for a results-oriented professional who excels at coaching teams, developing sales strategies, identifying new market opportunities, and collaborating with executive leadership to support long-term organizational growth.

Responsibilities

• Sales Leadership
  • Lead, coach, and develop a team of sales professionals to achieve and exceed performance objectives.
  • Establish sales goals, performance metrics, and accountability standards.
  • Foster a collaborative, customer-focused, and results-driven sales culture.
  • Provide ongoing coaching, mentorship, and performance feedback.
• Business Development & Growth Strategy
  • Develop and execute strategic sales plans to drive revenue growth across K-12 and higher education markets.
  • Identify new business opportunities, customer segments, and revenue channels.
  • Expand market presence through strategic account development and relationship management.
  • Build and maintain strong partnerships with school administrators, educators, distributors, and key decision-makers.
• Product Strategy & Innovation
  • Collaborate with leadership to identify opportunities for new products and services.
  • Assist in developing and executing go-to-market strategies for new offerings.
  • Provide market insights and customer feedback to support product development and continuous improvement.
• Performance & Analytics
  • Monitor sales performance through forecasting, reporting, and data analysis.
  • Evaluate market trends, competitive activity, and customer needs to guide strategic decision-making.
  • Recommend process improvements that enhance sales effectiveness and operational efficiency.

Qualifications

• Proven experience leading and developing successful sales teams.
• Strong background in sales management, business development, or strategic account management.
• Demonstrated ability to develop and execute growth strategies that deliver measurable results.
• Excellent leadership, coaching, communication, and interpersonal skills.
• Strong analytical and strategic planning abilities.
• Entrepreneurial mindset with a passion for innovation and continuous improvement.
• Experience within education, publishing, instructional products, or a related industry is preferred but not required.

Skills

• Teams
• B2B SaaS
• Sales
• Management
• Revenue
• Leadership
• EdTech
• B2B sales