Sales Manager

About the Role

The Sales Manager (SM) is responsible for leading through Ulta Beauty’s mission, vision, and values to develop a high-performing team that consistently delivers top-line sales growth across all categories. The SM leads a team of Beauty Advisors, Prestige Beauty Advisors, and Lead Cashiers and is accountable for all aspects of the retail business (excluding boutiques), including sales, service, and operational processes. This role drives business performance through a focus on Net Promoter Score (NPS), guest experience, associate training, and operational excellence.

Responsibilities

• Performance:
  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals for retail and service sales, guest loyalty, payroll, omni-channel, and shrink.
  • Drive profitability by identifying underperforming metrics and leveraging company programs, tools, and resources to deliver sales growth.
  • Manage store scheduling using forecast and payroll budgets to maximize productivity and achieve sales goals.
  • Plan and execute in-store events that enhance guest experience, foster brand partner collaboration, and meet sales targets.
  • Review and analyze financial and operational reporting, including store audits, to make timely business decisions.
  • Perform makeup applications, skincare analysis, and product demonstrations to drive sales and guest engagement.
  • Stay informed about industry trends, products, and services to better serve guests.
  • Maintain regular attendance and hold associates accountable to Ulta Beauty’s attendance policy.
• People:
  • Attract, hire, and retain a diverse team of top talent while addressing staffing needs efficiently.
  • Build an engaged team that embodies Ulta Beauty’s brand through collaboration, communication, and prioritization.
  • Foster an inclusive environment that encourages associate growth and engagement.
  • Support associate development through training, feedback, coaching, performance reviews, and succession planning.
  • Participate in and ensure direct reports engage in ongoing brand and category training to drive sales performance.
  • Establish professional relationships with brand partners to collaboratively meet sales and service goals.
  • Model teamwork and guest service excellence while working with the leadership team to share best practices.
  • Execute the Guest Engagement Leader program to drive business results across all Annual Performance Goals (APGs).
• Process:
  • Ensure compliance with Ulta Beauty’s policies, procedures, and standards for the store.
  • Adhere to and enforce Ulta Beauty’s dress code.
  • Use scheduling and task management tools to adjust schedules, manage attendance, and prioritize workload (e.g., resets, pricing updates, inventory tasks).
  • Protect company assets by meeting operational standards, including workplace safety, inventory control, and loss prevention.
  • Execute inventory control processes (e.g., theft reporting, damages, hazardous waste, returns).
  • Support continuous improvement by adopting company initiatives and technology.
  • Communicate business trends, opportunities, and challenges to field leadership.

Requirements

• Education: Bachelor’s degree preferred.
• Experience:
  • 2-3+ years of fast-paced retail management or relevant work experience.
  • Proven success in driving top-line sales, interpreting financial data, managing payroll budgets, and controlling expenses.
  • Experience monitoring inventory, achieving operational excellence, driving service culture, and executing merchandising directives.
  • Leadership experience in attracting, developing, and motivating top talent, adapting to change, and fostering collaboration.
• Skills:
  • Proficient with basic technology (e.g., POS systems, Microsoft Office, Apple devices).
  • Excellent written and verbal communication.
  • Strong collaboration and interpersonal skills.
  • Organizational skills to manage multiple tasks.
  • Ability to react under pressure, use good judgment in ambiguous situations, and adapt to change.

Special Position Requirements

• Work a flexible, full-time schedule, including days, evenings, weekends, and holidays.
• Attend corporate business meetings and conferences.

Working Conditions

• Continuous mobility throughout the store, including twisting, bending, pulling, pushing, stooping, reaching, and lifting up to 25 lbs.
• Frequent coordination and manipulation of objects during shift.
• Ulta Beauty will engage in the interactive process to determine reasonable accommodations for associates with disabilities.

About Ulta Beauty

Ulta Beauty (NASDAQ: ULTA) is the largest North American beauty retailer and a premier destination for cosmetics, fragrance, skincare, haircare, and salon services. We offer over 25,000 products from approximately 500 brands, including our own private label, and provide a full-service salon in every store. Ulta Beauty is committed to considering all qualified applicants, including those with arrest or conviction records, in a manner consistent with applicable laws.