Sales Manager

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

About the role

The Sales Manager, WinCraft will play a critical role in expanding WinCraft's hardgoods presence across strategic accounts. This role is responsible for the development and growth of identified strategic accounts, with a focus on expanding Fanatics Commerce's hardgoods position within the WinCraft Brand. Working closely with the Vice President of Sales, this role requires building and executing account-level business plans while educating customers on the full portfolio of WinCraft products, licenses, and custom offerings.

Responsibilities

• Team & Leadership Impact
  • Partner daily with internal teams across customer service, marketing, Business Intelligence, and sales to align priorities, resolve challenges, and drive coordinated account execution for WinCraft.
  • Collaborate with the Vice President of Sales on seasonal timelines, account planning, and escalation of competitive or operational business issues requiring leadership visibility.
  • Support co-workers in maximizing event and strategic program opportunities, sharing account intelligence and best practices to strengthen overall team performance.
• Fan & Customer Impact
  • Build deep, trusted relationships with strategic retail accounts, serving as a knowledgeable resource on WinCraft Brands, licenses, and associated products to maximize revenue and margin opportunity.
  • Identify, communicate, and proactively react to market trends within respective territories, ensuring customers' expectations are met through forward-looking sales planning.
  • Effectively present and close orders related to new properties, promotions, and products, ensuring customers have the right WinCraft solutions at the right time.
  • Maintain thorough knowledge of WinCraft custom products and confidently present and sell custom solutions to accounts, completing product information for quotes accurately and in a timely manner.
• Innovation & Problem Solving
  • Create and execute tailored sales plans for identified accounts, continuously evaluating performance and identifying opportunities for hardgoods category expansion across all retail partners.
  • Troubleshoot accounts experiencing challenges, proactively advising leadership of potential or current problems and recommending actionable solutions.
  • Leverage AI tools, Business Intelligence dashboards, and Excel proficiency to analyze account performance and surface data-driven insights that inform sales strategy.
  • Maintain competitive awareness across the licensed hardgoods landscape and bring forward-looking market intelligence to leadership to inform product and account strategy.
• Ownership & Execution
  • Achieve or exceed monthly and annual revenue and margin targets established by management, demonstrating consistent accountability to performance goals.
  • Manage day-to-day business responsibilities with discipline, including well-defined travel plans, virtual meeting preparation, dashboard maintenance, and adherence to customer meeting expectations via the travel checklist.
  • Communicate effectively with Operations regarding priority orders and critical business needs, escalating appropriately to ensure customer commitments are met.
  • Adhere to all policies, procedures, and restrictions set forth by management as they pertain to licensed properties, and obtain required sales and accounting information to establish new accounts in a timely manner.
• AI & Digital Capability
  • Apply AI and technology to improve efficiency, quality, and outcomes.
  • Use data and digital tools to inform decisions and enhance performance.
  • Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
  • Contribute to a culture of innovation and continuous improvement.

Requirements

• 3–5 years of direct sales experience with a demonstrated track record of meeting and exceeding revenue goals.
• Strong interpersonal, written, and verbal communication skills, with the ability to present a positive, organized, and professional image to internal and external customers.
• Demonstrated ability to take initiative and perform effectively in a fast-paced, deadline-driven environment.
• Ability to quickly learn and leverage systems, including proficiency in AI tools and Excel for reporting, analysis, and sales planning.
• Experience in the sports licensing and/or promotional products industry is a strong plus.
• Attention to detail in completing product quotes, account documentation, and compliance with licensed property guidelines.
• Willingness and ability to travel, with this role requiring travel greater than 10%.

Qualifications

Bachelor's Degree preferred.

Work Location

On-site in Winona, MN.

Pay

The salary range for this role is $70,000 - $75,000 USD (base pay only, does not include short-term or long-term incentive compensation). When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

Benefits

For information about our benefits, please visit benefitsatfanatics.com.