Sales/Leasing Director

About the role

Vitality Living is seeking an experienced Sales/Leasing Director for our Mosaic at Halcyon 55+ Active Adult Community. This role plays a critical part in achieving occupancy, revenue, and resident satisfaction goals.

Responsibilities

• Lead management, CRM utilization, occupancy and leasing analysis, event participation, outreach activities, resident retention initiatives, and collaboration with resident experience teams to enhance engagement and strengthen community culture.
• Manage the leasing process from initial inquiry through signed lease, move-in, and renewal while ensuring a seamless customer experience.
• Create personalized tours and compelling customer experiences that help prospective residents envision themselves living within the community.
• Maintain consistent follow-up with prospects and residents utilizing agreed-upon next steps, communication plans, and relationship-building strategies.
• Process applications, coordinate lease execution, and facilitate move-in preparation activities.
• Monitor and improve lead conversion, leasing effectiveness, occupancy, and resident retention metrics.
• Support pricing, promotional, and occupancy strategies established by community and regional leadership.
• Maintain accurate occupancy forecasts, leasing reports, pipeline management activities, and CRM documentation.
• Build meaningful relationships with residents throughout their residency and proactively support resident satisfaction and retention efforts.
• Conduct lease renewal conversations and execute retention strategies that support occupancy stability and long-term resident engagement.
• Support resident onboarding and welcome experiences to ensure a successful transition into community living.
• Collaborate with resident experience and community leadership teams to support events, programs, and engagement opportunities that strengthen community culture and resident satisfaction.
• Participate in community events, open houses, educational programs, networking opportunities, and outreach activities that support leasing success and community visibility.
• Promote the community's unique culture, amenities, services, and lifestyle offerings through every prospect and resident interaction.
• Serve as a visible and engaged presence within the community, building relationships with residents, families, guests, and referral sources.
• Ensure leasing offices, model residences, amenity spaces, common areas, and tour routes consistently reflect company standards and create exceptional first impressions.
• Partner with operations, maintenance, and housekeeping teams to ensure move-in readiness and community presentation standards are maintained.
• Build relationships with local businesses, employers, real estate professionals, downsizing specialists, senior service providers, and community organizations to generate qualified traffic and referral opportunities.
• Maintain awareness of market trends, competitor activity, pricing strategies, occupancy trends, and customer preferences to support community positioning and leasing success.
• Conduct competitive visits and provide recommendations regarding community positioning, differentiation, and customer experience improvements.
• Ensure all leasing activities comply with Fair Housing requirements and applicable federal, state, and local regulations.

Requirements

• A high school diploma or equivalent required; an associate or bachelor’s degree in business, marketing, hospitality, or related field preferred.
• 1-3 years minimum of relevant experience in the application and usage of a sales, marketing, internet, and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports.
• Demonstrated ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions.
• Ability to apply sales skills, such as generating sales leads, conducting sales presentations, qualifying prospects, and closing.
• Proficiency in word processing, spreadsheet, property management applications, and database management programs in order to document activity and complete required reports and documents.
• Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances.

Qualifications

• Ability to adapt to specific markets and professionals to ensure your sales message is received appropriately.

Skills

• Effective communication and interpersonal skills.
• Customer service orientation.
• Organizational and time management skills.
• Ability to work independently and as part of a team.
• Strong problem-solving and decision-making abilities.

Benefits

• Medical, Dental, and Vision Insurance.
• Generous PTO Plan.