SALES LEAD

Essential Duties

• Serves as the primary point of contact and mentor for the sales team in a defined territory.
• Represents the company in the sale of equipment to both new and existing customers.
• Supports team members with sales strategies, customer engagement, and product knowledge.
• Maintains expert-level knowledge on features, benefits, and competitive positioning of all equipment sold by the dealership.
• Tracks and communicates competitive activity and market trends to management and the team.
• Oversees the accuracy and maintenance of customer sales records within the CRM system.
• Identifies growth opportunities by monitoring customer business trends and market shifts.
• Educates and supports customers and team members in understanding financing options.
• Leads by example by attending and encouraging participation in relevant sales training and development programs.
• Ensures all assigned company vehicles, demo equipment, and tools are maintained in top condition.

Skills and Qualifications

• 2+ years of agricultural or outdoor power equipment sales experience required; prior team leadership or mentoring experience strongly preferred.
• Proven ability to lead and motivate a sales team while maintaining personal sales performance.
• Proficiency with Microsoft Office Suite and CRM systems.
• Strong interpersonal and customer relationship-building skills.
• Ability to work flexible hours and adapt to changing schedules.
• High School Diploma or GED required; associate or bachelor’s degree preferred.
• Strong analytical skills and the ability to interpret sales data to guide decision-making.