Sales General Manager

Key Objectives

• Customer Experience: Champion a culture of hospitality and service excellence by regularly reviewing customer feedback, improving processes, and celebrating wins
• Sales Strategy & Execution: Develop and implement innovative sales strategies to exceed revenue targets and increase profit margins
• People Leadership: Inspire, coach, and develop a high-performing sales team with a focus on individual growth and team success
• Cross-Departmental Collaboration: Work closely with operations, finance, and inventory to optimize processes and unit availability
• Performance Analysis: Regularly review sales metrics and performance dashboards to identify wins, gaps, and strategic opportunities
• Event & Campaign Leadership: Lead community outreach, store events, and local marketing campaigns to drive traffic and engagement
• Budgeting & Planning: Manage department budget and forecasting to support store-wide profitability and efficiency goals

Responsibilities

• Maintain a Net Promoter Score of 70%+ and customer satisfaction rating of 90%
• Drive strategic sales initiatives to achieve store goals and maintain competitive edge
• Collaborate with inventory and operations teams to ensure unit availability and lot readiness
• Coach and mentor sales team members through regular feedback, training, and performance plan
• Use data to forecast sales trends, adjust strategy, and report results to senior leadership
• Promote and participate in local events, partnerships, and marketing opportunities to increase store visibility and reputation
• Contribute to company culture and team cohesion through recognition, communication, and accountability

Competencies & Skills

• Proven experience as a Sales Manager, GSM, or similar leadership role in a performance-based environment
• A track record of leading and motivating sales teams to exceed revenue and customer satisfaction goals
• Strong verbal and written communication, coaching, and negotiation skills
• Knowledge of RV products and industry trends is preferred, but not required
• Business acumen including budgeting, forecasting, and operational planning
• Excellent organizational and multitasking ability
• Passion for mentoring others and building strong team culture

Expected Results

• Customer Experience: Maintain a Net Promoter Score of 70%+ and customer satisfaction rating of 90%
• Sales Performance: Achieve and exceed revenue targets for both retail and finance products
• Team Development: Maintain high employee retention and produce promotable team members
• Efficiency & Profitability: Optimize unit turns and margin through strategic pricing, inventory alignment, and team execution

Perks

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K matching
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement
• Opportunities for advancement
• RV Borrowing Program
• Incredible Team Culture

About the Role

Bish’s RV is a family-owned RV dealer with a history of providing quality products and services. The company is currently experiencing significant growth and is seeking a driven and experienced Sales General Manager to lead the sales team and drive performance.

Benefits

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K matching
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement

Qualifications

• Proven experience as a Sales Manager, GSM, or similar leadership role in a performance-based environment
• A track record of leading and motivating sales teams to exceed revenue and customer satisfaction goals
• Strong verbal and written communication, coaching, and negotiation skills
• Knowledge of RV products and industry trends is preferred, but not required
• Business acumen including budgeting, forecasting, and operational planning
• Excellent organizational and multitasking ability
• Passion for mentoring others and building strong team culture

Skills

• Proven experience as a Sales Manager, GSM, or similar leadership role in a performance-based environment
• A track record of leading and motivating sales teams to exceed revenue and customer satisfaction goals
• Strong verbal and written communication, coaching, and negotiation skills
• Knowledge of RV products and industry trends is preferred, but not required
• Business acumen including budgeting, forecasting, and operational planning
• Excellent organizational and multitasking ability
• Passion for mentoring others and building strong team culture

Benefits

• Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
• 401K matching
• Employee discounts
• Company-paid life insurance
• Gym membership reimbursement

Pay

Compensation is commensurate with experience.

Schedule

The schedule is flexible and may vary based on the needs of the business.