Sales Executive, Programmatic

About the Role

SiriusXM and its brands are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners. The Sales Executive for Programmatic is a key sales point of contact responsible for programmatic revenue growth across your assigned region.

Responsibilities

• Communicate the value of SiriusXM Media to advertising clients, agencies and DSPs by walking through detailed presentations.
• Introduce new advertisers, agency contacts, and DSPs into SiriusXM Media's sales network.
• Develop and maintain client relationships and programmatic sales strategies to drive revenue growth and expand SiriusXM Media's customer base.
• Identify and close strategic up-selling opportunities by understanding core client business needs.
• Own a defined book of business and revenue goals for assigned accounts/segments, including quarterly pipeline targets and forecasting accuracy.
• Collaborate with cross-functional teams to design and implement programmatic sales plans, leveraging data-driven targeting and personalization.
• Analyze bid data to identify trends, opportunities, and challenges that inform sales strategies with clients.
• Make optimization recommendations to programmatic campaigns across multiple platforms, ensuring performance and client satisfaction.
• Stay current on industry trends, new technologies, and best practices in the programmatic space to enhance sales tactics.
• Manage your programmatic sales pipeline using CRM tools (e.g., Salesforce) for maximum efficiency, from initial pitch through deal activation.
• Partner with operations, client services, and yield teams to set up campaigns for success.
• Provide market feedback on measurement needs, product updates, and pricing to help improve programmatic offerings.
• Build and manage relationships with DSP account and client success teams.
• Maintain disciplined deal governance and documentation (e.g., next steps, risk/issue logs, and decision points) and escalate appropriately when trade-offs impact client outcomes or revenue.
• Champion diversity, equity, and inclusion in all aspects of your work.

Requirements

• Typically requires a minimum of 3 years of related experience with a Bachelor’s degree; or 2 years and a Master’s degree; or equivalent work experience.
• Experience and knowledge of programmatic sales platforms, including DSPs, SSPs, and ad exchanges.
• Track record in programmatic advertising sales, operations, or buy-side success, with a history of exceeding goals and growing customer relationships.
• Hands-on experience in programmatic advertising (DSPs, agency trading desks, or publisher sales) or similarly technical media (e.g., ad networks).
• Familiarity with mobile in-app advertising and audio formats.
• Strong ability to communicate product benefits tailored to each client's needs.
• Proven ability to influence and partner with senior stakeholders externally (agency, advertiser, and DSP decision-makers) and internally (Yield, Ad Ops, Measurement, Product) to deliver outcomes.
• Experience balancing multiple sales opportunities, especially under shifting deadlines.
• Proficiency in creating effective PowerPoint presentations.
• Strong data management and analysis skills, including experience with data visualization.
• Experience with CRM systems (Salesforce) and sales automation tools.
• Certifications in major programmatic sales platforms (e.g., Google Marketing Platform, The Trade Desk, Yahoo, Amazon Advertising Platform) are a plus.

Qualifications

The ideal candidate will have a demonstrated ability to operate with minimal supervision, applying judgment to prioritize opportunities, structure solutions, and make optimization trade-offs in a fast-moving environment. They will also have the ability to generate ideas and deliver results across diverse clients, teams, and situations, and be willing to travel as needed (estimated less than 25%).

Pay

The base salary for this position is expected to be in the range of $115,414 to $150,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.