Sales Executive, Agency & Brand Partnerships
Unity · Utica-Rome Area · 6 days ago
Business Development$145k–$217k/yrFull-time
About the role
Unity's advertising platform reaches billions of people each month across mobile, gaming, and connected TV. As a Sales Executive on the Agency & Brand Partnerships team, you will be responsible for driving advertising revenue from a named book of agency holding companies, independent agencies, brands, retail media networks, and commerce media networks. You will own the full commercial relationship — from pitching through negotiation, close, and expansion.
Responsibilities
- Own a named territory of agency accounts, brands, retail media networks, and commerce media networks; carry and consistently deliver against a quarterly and annual revenue quota.
- Develop and execute account plans for each assigned relationship — identifying key decision-makers, mapping spend pools, multi-threading, uncovering objectives, and building tailored Unity solutions.
- Drive the full sales cycle: prospecting and outreach, opportunity qualification, needs analysis, proposal and media plan development, RFP response, negotiation, and deal close.
- Position Unity's brand advertising solutions — including managed service campaigns, PMP and Programmatic Guaranteed deals, Audience Hub activations, and custom audience packages — as the optimal vehicle for brand KPIs.
- Develop strong working relationships with media investment leads, programmatic trading desk directors, agency planners and buyers, and brand-side media teams.
- Collaborate with Account Managers post-sale to ensure smooth campaign onboarding, delivery against client KPIs, and proactive identification of upsell and renewal opportunities.
- Build and maintain a clean, accurate Salesforce pipeline; provide reliable weekly forecasts to the Head of Agency Sales and Finance.
- Lead executive briefings, attend agency training days, and represent Unity at industry events.
- Serve as the client's internal advocate: channel agency and brand feedback into Unity's product and marketing roadmaps through regular internal QBRs and feedback loops.
- Track competitive activity across peer SSPs, ad networks, gaming media, and emerging media platforms; develop strategies to defend and grow Unity's share of wallet.
Requirements
- 5–9 years of experience in digital advertising sales, with a focus on agency or brand-direct relationships; prior experience at a programmatic platform, SSP, ad network, or premium publisher is strongly preferred.
- Quota-carrying track record: consistent at-plan or above-plan performance over multiple years, ideally in a consultative, programmatic, or multi-product sales environment.
- Established relationships at multiple agency holding companies (WPP, Publicis, Omnicom, IPG, Dentsu, Havas) and independent agencies, at the investment and trading desk level; ability to open doors and navigate large, matrixed organizations.
- Fluency in programmatic deal mechanics: PMP, Programmatic Guaranteed, Curated Marketplaces, open auction; ability to work alongside DSP and SSP partners to drive deal adoption and spend.
- Experience selling to or partnering with retail media networks (RMNs) or commerce media networks (CMNs); understanding of off-platform extension and programmatic supply partnerships is a strong plus.
- Strong storyteller: able to synthesize Unity's audience data, performance metrics, and case studies into a compelling pitch tailored to each client's unique brand objectives.
- Organized, disciplined, and process-driven: you run a tight pipeline, deliver accurate forecasts, and follow through on commitments.
- Team-first: you share intelligence generously with Account Managers, sales development representatives, product, marketing and other colleagues, and you play to win for the team, not just your number.
Qualifications
- Prior experience at a DSP, SSP, leading publisher or a comparable programmatic platform.
- Understanding of mobile app or immersive media advertising; ability to articulate the brand value of gaming audiences to non-endemic advertisers.
- Experience selling CTV, audio, or high-impact video formats alongside display and mobile in bundled or cross-channel proposals.
- Familiarity with brand measurement frameworks: brand lift, awareness/recall, footfall lift, purchase life, MRC cross-media measurement, and attention metrics.
Skills
- Excellent verbal and written communication skills.
- Ability to build and maintain strong relationships with clients and partners.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects and priorities simultaneously.
- Proficiency in Microsoft Office Suite.
Benefits
- $145,000 - $217,400 USD
- Comprehensive health, life, and disability insurance
- Commute subsidy
- Employee stock ownership
- Competitive retirement/pension plans
- Generous vacation and personal days
- Support for new parents through leave and family-care programs
- Office food snacks
- Mental Health and Wellbeing programs and support
- Employee Resource Groups
- Global Employee Assistance Program
- Training and development programs
- Volunteering and donation matching program
Pay
- $145,000 - $217,400 USD
Schedule
- Full-time