Sales Engineer - Industrial Automation at ROLAND ELECTRONIC GMBH

The Role

ROLAND ELECTRONIC GmbH is seeking a proactive, relationship-driven Sales Engineer to support existing customers and help grow its US business.

Why This Role is Unique

This role is ideal for someone who enjoys building relationships, learning about and applying industrial technology, and taking initiative in a highly autonomous environment - including proactively reaching out to customers and spending time in the field.

Training & Onboarding

• approximately one month of product training at the company’s headquarters in Germany, incl. product and application training
• ongoing mentorship and structured onboarding tasks during the first months in the role

Key Responsibilities

• Reconnect with existing customers and strengthen relationships across the United States
• Identify relevant contacts within customer organizations
• Build relationships with engineers, production managers, and technical decision makers
• Understand customer manufacturing processes and identify opportunities for improvement
• Support customers in selecting appropriate sensor and quality control solutions
• Identify opportunities to expand business within existing customer accounts and contribute to the growth of ROLAND’s installed base
• Proactively travel to customer sites across the region to build relationships, understand manufacturing processes, and identify improvement opportunities.
• Provide market feedback to the engineering and leadership teams in Germany
• Develop and execute targeted sales initiatives to acquire new customers

Who Should Apply

• This position is best suited for individuals who enjoy combining technical curiosity with customer engagement and who are comfortable working in a small, entrepreneurial environment.
• Preferred qualifications include:
• experience working in technical or industrial environments such as manufacturing, automation, or engineering
• experience working in customer-facing roles or interacting directly with customers within a B2B environment
• a proactive mindset and strong personal initiative
• curiosity about industrial technologies and manufacturing processes
• strong communication and relationship-building skills
• willingness to travel regionally to visit customers
• ability to manage priorities and take initiative while working in a small team environment

Compensation & Benefits

• Compensation depends on experience and includes base salary and performance incentives.
• ROLAND offers:
• competitive salary depending on experience
• performance-based bonus opportunity
• monthly stipend to support individual health insurance and retirement contributions
• company laptop and phone
• travel expense reimbursement
• international training and mentorship
• long-term career growth as the US organization expands