Sales Engineer (Direct & Channel Support)
As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in research and development. Our systems and instruments improve product safety, accelerate time-to-market, and enhance quality of life. With over 60 years of innovation, Bruker employs more than 11,000 people across 90 global locations. Bruker Nano, a segment of Bruker, provides tools for determining the characteristics of matter and visualizing molecular structures to customers in academic, governmental, life science, materials, and applied industries.
About the role
The Sales Engineer serves as a critical resource supporting both direct sales activities and a network of channel partners in the Southwest U.S. This role bridges customer requirements and technical solutions, driving revenue growth through product positioning, demonstrations, and commercial execution. The ideal candidate combines technical expertise with commercial acumen, excelling in customer-facing and partner-facing environments while enabling distribution partners to expand market coverage.
Responsibilities
- Plan, organize, coordinate, and execute the company’s sales plan in the Southwest region for the Elemental Analysis Product line, managing the full sales cycle from prospecting to close.
- Partner with direct sales teams to identify customer needs and recommend optimal technical solutions.
- Deliver product presentations and technical seminars (in-person and virtual).
- Support RFP/RFQ responses with technical content and application expertise.
- Provide pre-sales consultation on system configuration, compliance requirements, and workflows.
- Maintain accurate funnel management and forecasting in CRM, with regular reporting to Regional Sales Managers.
- Support channel partners during customer meetings, demos, and deal progression.
- Develop and deliver partner training materials, playbooks, and application notes.
- Assist with channel partner lead flow, bookings, and trainings within the CRM system.
- Ensure partners are equipped to independently identify opportunities and close business, aligning with pricing, positioning, and competitive strategy.
- Develop deep knowledge of regional markets, including key accounts, verticals, and competition.
- Represent the company at trade shows, customer events, and technical seminars.
- Build relationships with key decision-makers and provide guidance on regulatory standards and industry best practices.
- Support development of application-specific messaging and value propositions.
Requirements
- Bachelor’s or Master’s degree in Chemistry, Engineering, Material Science, or related field.
- 3-6+ years of experience in technical sales, preferably with analytical instrumentation.
- Proven success managing both direct accounts and channel partners.
- Willingness to travel 50-60% within the region.
- Competent PC skills, particularly with MS Office software.
Skills
- Positive “can do” attitude with a highly motivated, self-starter mindset.
- Ability to work independently and as part of a multi-disciplinary team.
- Excellent leadership, communication, organization, interpersonal, and negotiation skills.
- Goal-oriented with a strong track record in achieving sales targets.
- Self-motivated, entrepreneurial mindset with strong time management skills.
Pay
The estimated base salary range for this full-time position is between $79,200 and $141,000. The base salary will depend on education, training, experience, geographic location, skills, and travel requirements. Full-time employees may also be eligible for a performance-related incentive.
Benefits
- 401(k) with company match.
- Employee stock purchase plan.
- Medical and dental plans.
- Life insurance, short-term and long-term disability insurance.
- Employee assistance program.
- Paid time off including vacation, sick time, and holidays.