Sales Enablement Marketing Manager
Dow Jones · New York, NY · 1 wk ago
HybridMarketingFull-time
Supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. Acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales.
Responsibilities
- Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
- Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
- Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
- Support onboarding and ongoing education for new and existing sales reps.
- Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
- Maintain a centralized library of sales enablement materials and resources.
- Support product launches and GTM initiatives through sales communications and training.
- Gather feedback from Sales teams to identify content, training, and process gaps.
- Monitor and measure adoption and effectiveness of enablement programs and tools.
Requirements
- 7+ years of experience in sales enablement, product marketing, or B2B marketing.
- Experience supporting enterprise or subscription-based sales organizations.
- Strong presentation, communication, and content development skills.
- Ability to simplify complex products and messaging into clear, actionable sales materials.
- Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
- Strong organizational and project management skills.
- Experience with enablement platforms, CRM systems, and sales content management tools is a plus.
Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Pay
Base pay range: $110,000.00 - $140,000.00. We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.